Job Information
Kohler Co. Sr. Market Analyst, Data Science in Kohler, Wisconsin
Sr. Market Analyst, Data Science
Work Mode: Hybrid
Location: Hybrid at Kohler, WI
Opportunity
The Sr. Market Analyst, Data Science is responsible for omni channel marketing analytics. This associate will be a key resource in understanding point of sale data of customers, and deep dive analysis of sales trends influenced by marketing. He/she will be the data owner for Retail/Etail, wholesale and Direct to consumer (DTC) business channels and effectively communicate the insights gained from analysis to broader organization. He/she will also connect disparate data sources to form a cohesive and unified analysis from marketing platforms to site visitors to sale.
Specific Responsibilities
Actively contribute to marketing discussions to support hypothesis testing including test design, implementation, and analysis.
Compile information, develop correlations on historical data, run regression analysis and have ability to measure marketing impact on key KPIs across various business channels.
Develop and maintain interactive reporting dashboards using existing reporting tools and Excel to communicate performance updates on key metrics and channels (i.e. paid, organic, and owned)
Ability to understand MMM/MTA/Incrementality testing/causal impact measurements and draw relevant conclusions.
Prepare summaries of relevant data for distribution to appropriate managers.
Ability to manipulate data in a fast-paced environment to gather quick insights, visualize the data and generate interactive reports and dashboards.
Conduct Matched Marketing testing and A/B testing to understand the effectiveness and efficiency of marketing pilots.
Have a strong statistical background and keen analytical mind to provide insights from large and varied omni channel data sets to understand the significant impact on sales and web traffic due to different media tactics.
Skills/Requirements
Requires a master’s degree in data and analytics or related field with a minimum of 3 years hands on experience.
Understanding of the marketing funnel, return on ad spend (ROAS), onsite and off-site media targeting, and online and offline sales is a must.
Must possess substantial skills in written and oral communication with all levels of management and with marketing agencies.
Expert knowledge in visualization tools preferably Power bi, statistical platforms like R, Python, strong SQL skills and Microsoft applications like Excel, Power Point and Word.
Experience with Marketing platforms like Google, Meta, Pinterest, Incrementality analyses, media mix modeling is a must.
Experience with customer journey mapping and segmentation is preferred but not required.
Travel to Conferences, and customer visits as needed, approximately 10-30% annually.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The salary range for this position is $87,700 109,600. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.
On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com .
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the FederalEEO is the Law (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) and theEEO is the Law Supplement (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .