Job Information
Navient Direct Mail Marketing Manager in Lansing, Michigan
Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
We build tools that help people feel in control of their financial future, including:
Private student loans - low rates, people-first service, and flexible payments.
Student loan refinancing - break free from high-interest rates or monthly payments.
Scholarships - access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!
The Direct Mail Marketing Manager position will report to the Head of Paid Media.
As the Direct Mail Marketing Manager, you will:
Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.
Your Impact:
Drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery.
Optimize campaign performance, growing customer acquisition while managing costs effectively.
Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes.
Contribute directly to the company's revenue growth and marketing efficiency through innovative strategies.
Ensure all campaigns meet compliance, legal, and quality standards.
About You:
5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
Experience using data analytics to inform campaign decisions and drive growth.
Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
Willingness to travel to the Oakland office monthly to collaborate with other team members.
Even Better:
Experience with machine learning models or predictive analytics in marketing.
Familiarity with marketing automation platforms and CRM systems.
Previous experience managing budgets and vendor contracts in a high-volume marketing environment.
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A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, and budget. This range may be modified in the future.
Pay Range
$118,000—$151,000 USD
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
Health, Dental, & Vision benefits plus savings plans
Mac computers + work-from-home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie-versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave
What makes an “Earnie” culture:
Drivers – Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
Humility – Humble team players check their egos and consider the team’s needs above their own. They are self-aware of their strengths and opportunities for improvement.
Growth Mindset – People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.