Job Information
Confluent Director of Content Strategy & Operations in Lansing, Michigan
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.
One Confluent. One team. One Data Streaming Platform.
Data Connects Us.
About the Role:
We’re looking for a passionate leader to drive our content strategy and create compelling, performant content across the entire customer journey—from awareness to advocacy. The right candidate takes an audience-first approach to ensuring prospects, customers, and partners get the most value from Confluent. It’s not simply about sharing a corporate message. Rather, it’s about connecting data practitioners and technical executives with the knowledge and skills they need to navigate the data streaming ecosystem and set their data in motion.
What You Will Do:
Content Strategy & Corporate Narrative
Design global and regional content strategies that drive engagement and loyalty
Produce high-impact messaging, storylines, evergreen themes, thought leadership, and multimedia content that support global campaigns and field marketing
Orchestrate multi-channel content operations—from planning, production, distribution, and measurement to optimization
Ensure content is optimized for search and user experience across all channel
Audience Engagement & Growth
Set and achieve performance metrics for content engagement and channel growth
Manage a measurement framework that connects content to pipeline growth and product-led growth
Identify content opportunities and stay on top of market trends and changes through market research
Retain an “outsider’s perspective” much like that of a journalist
Leadership, Collaboration & Content Operations
Manage and direct a team of content marketers and writers to ensure the content meets the intended objectives
Communicate in ways that motivate the team and drive accountability
Foster professional growth and career development
Manage a centralized editorial calendar
Collaborate with cross-functional teams (PMM, customer marketing, product, design, video, etc.) to produce persuasive content
Partner across the company to ensure content reinforces key messages and has a consistent voice & tone
What You Will Bring:
Passion for technology and ability to articulate complex technical concepts in ways that make sense to a range of personas with varying levels of technical expertise (experience with open-source technologies is a plus)
History of creating impactful content strategies that align with specific campaign narratives and goals
Outstanding writing and editing skills
Experience working on all types of content (ex: case studies, ebooks, promotional and instructional videos, blog posts, social media, emails, etc.)
Prior B2B experience in the IT/Tech industry
Familiarity with what motivates our key personas: developers, architects, operators, technical executives
A portfolio of content written for various tech buyer personas
Excellent communication skills that influence winning outcomes in a cross-functional environment
Ability to adapt and deliver results in a fast-paced, entrepreneurial environment
Curiosity and ability to transition from strategic thinking to creative execution
10+ years of related experience and a track record for building and leading exceptional content teams
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $186,210 - $223,470, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .
Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
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