Shire Consumer Marketing Lead in Lexington, Massachusetts

Primary Duties

Under the leadership of the Head of GI Marketing the Consumer Marketing Lead leads the development, implementation, integration, and management of strategies, programs, services and tactics for assigned channel(s), customer segment(s) and/or key initiatives in collaboration with other members of the brand team and relevant internal stakeholders. In particular, this role focuses on developing and implementing Consumer focused marketing materials related to the brand and specifically will pull-through the new Consumer campaign across channels.

Additional responsibilities include executing against multi-channel CRM and Consumer media strategies including digital marketing strategies and programs. As appropriate, this role provides direction for work delegated to vendor partners to ensure quality and timely completion of deliverables or provision of services. As part of the marketing team, this role shares responsibility for achieving revenue, market share and A&P expense targets, and is responsible for managing the budget for his/her areas of accountability, including budget phasing, tracking and ongoing oversight. In delivering against assigned objectives, the role collaborates and integrates extensively with other members of the marketing team, the patient services team, field sales team, sales training and multiple other internal functions. The role also requires flexibility to respond to requests from leadership to support various key projects and initiatives that may arise.


Job Function and Description


  • Develop strategies to achieve assigned marketing objectives for Gattex Marketing and related Shire GI related objectives

  • Develop focused promotional and service-oriented content for personal and non-personal channels specific to Consumers that will pull through the recently launched new Consumer campaign

  • Lead the planning, implementation, and rollout assigned programs and tactics to ensure they deliver against defined strategies. This includes the development of creative briefs, the routing of aligned programs/tactics through the Commercial, Medical, Legal, Regulatory (CMLR) review process, and the development of measurement frameworks and metrics to measure effectiveness

  • Collaborate with relevant team members to align strategies and programs and ensure ongoing oversight and management of assigned programs or initiatives

  • Drive the Consumer Digital Strategy with the objective of increasing exposure of Shire assets, filling gaps in digital content, providing better support and engagement, enable data capture and analytical capabilities that will fuel future enhancements to assets

  • Improve the Patient Experience through strong collaboration with Patient Services and the delivery of aligned patient focused resources with the goal of creating a cohesive patient experience for patients and caregivers

  • Collaborate with Sales Training, and Sales Leadership to enhance field effectiveness with respect to implementation and pull-through of aligned strategies and tactics

  • Manage Patient Ambassador Program to ensure appropriate pull through of programs and resources

  • Compliantly partner with Patient Advocacy to identify opportunities to support, educate, and empower SBS community


  • Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives.

  • Effectively manage relevant vendor, agency and consultant relationships to ensure deliverables and work products are in alignment with the broader brand and/or franchise related strategies

  • Ensure understanding of and adherence to all relevant internal and external policies or guidelines related to the team’s activities and deliverables

  • Maintain key business processes and deliverables, respectively, and drive operational discipline

  • Manage A&P budget and expenses as assigned by the Head of GI Marketing, ensuring that resources are utilized effectively efficiently, and compliantly

Education and Experience Requirements

  • College degree required, MBA preferred

  • 8 years of pharmaceutical commercial experience, including 5 years of marketing experience

  • GI therapeutic area experience/knowledge preferred

  • Patient services, Sales, sales leadership or in-line brand management experience preferred

  • Demonstrated success in marketing, strategy development and cross-functional problem solving

Key Skills, Abilities, and Competencies

  • Strong business acumen

  • Ability to act decisively and exercise good judgment in making decisions with limited information

  • Ability to assess issues, evaluate options with both quantitative and qualitative analysis and develop recommendations for action steps

  • Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy

  • Ability to manage budgets

  • Understanding of the US promotional regulatory environment

  • Excellent presentation and oral and written communication skills

  • Ability to work effectively with cross-functional teams

  • Must be a fast learner, creative and flexible, results oriented and thorough

  • Domestic and occasional international travel required

  • Ability to travel overnight ≤ 30%

Complexity and Problem Solving

  • Responsible for day-to-day decisions regarding implementation and management of programs and tactics, consistent with agreed strategies and within agreed operating expense budgets

  • Escalates decisions that have broader strategic or business impact and/or that deviate from established strategies or budgets to the Head of GI Marketing and/or other senior business leaders

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law -

EEO is the Law – Supplement -

Pay Transparency Policy -

Reasonable Accommodations

Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.