Shire Market Insights Lead in Lexington, Massachusetts

This position will lead US Business Insights (market research & competitive intelligence) for the Primary Immunodeficiency, Alpha-1, MMN and Acute Albumin teams to support current and future commercial objectives. The Business Insights Lead will be accountable for the generation, interpretation and synthesis of market research & competitive intelligence initiatives delivering insights to aide in decision making for driving and achieving organizational goals. Strategically partner with Franchise leadership and marketing teams in identifying innovative methods and approaches that yield differentiating and more impactful outcomes to leverage business opportunities and challenges. Proactively lead efforts to consider new methods and approaches to support deeper insights.


Market Research

In collaboration with marketing & US BIO stakeholders, leads gap identification and then designs and executes market research plans to provide insights required to support decisions and drive insights generation.

  • Identifies gaps and generates a yearly market research plan & budget for each product/team being supported including: business needs, timelines, methodology & budget

  • Executes market research projects per plan including: vendor identification, selection, project management, all internal/Shire processes (e.g. CMLR, PPT), utilization of new research methodologies and data sources (where appropriate), and presentation of final deliverables

  • Manages primary and secondary market research for in-line and pipeline products with the specified therapeutic areas

  • Presents market research data in easy to understand presentations which include strategic implications and recommendations

  • Ensures collaboration with global colleagues to share information & cross learning for extrapolation of US insights & data with GPS for benefit of Global decision making

  • Contributes to the development of strategy across relevant franchises to ensure customer centricity and patient focus

  • Actively communicates and delivers insights to cross-functional teams and constructively challenges current assumptions; brings competitive mindset to discussions


Competitive Intelligence

Ensures US competitive intelligence needs are met.

  • Ensures alignment with GPS on scope of GPS coverage – identifies gaps which require US-specific coverage or budget to support US requirements

  • Identifies any additional US-specific needs above & beyond GPS plans – including identification & selection of vendors, budget plans & prioritization of needs vs budget limitations

  • Leads US CI conference coverage in collaboration with GPS colleague & vendor

  • Ensures CI or reports generated by US or GPS get disseminated to appropriate US stakeholders

  • Manages US Key Intelligence Topics/Questions list for CI vendor & conference coverage (in collaboration with GPS colleague(s)



  • Ensures market research and competitive intelligence is incorporated into all business planning processes (e.g. Brand Planning, LRP, etc.)

  • Collaborates and shares best practices across other Business Insights colleagues, US BIO team, GPS MI&I colleagues and others

  • Participates in validation of assumptions for forecasting processes

  • In collaboration with other US BIO disciplines, ensures deepest possible insights generation across all data sources to support decision making

  • Actively participate in leadership amongst US BIO initiatives to support US Immunology Franchise goals

Education and Experience Requirements

  • A Bachelor’sdegreeinBusinessManagement, Marketingor relatedsubjectisrequired

  • MBA/M.Sc./Pharm.D an asset

  • Recommended 7+ years of experience in the pharmaceutical or biotech industry, 3+ years of market research or competitive intelligence is required.

  • Excellent working knowledge of primary research methodologies (qualitative and quantitative)

  • Sales analytics experience as asset

  • Experience of project management across a range of functions, seniority, and geography

  • High proficiency PowerPoint and Microsoft Applications is required

  • Experience in commercial or product strategy is a plus.

Key Skills, Abilities, and Competencies

  • Ability to influence and challenge the business decisions; Ability to influence without authority;

  • Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision

  • High degree of creativity and innovation in developing new approaches, processes and methodologies

  • Ability to lead projects on behalf of the Business Insights and Operations (BIO) team

  • Strong written and verbal communication

  • Strong interpersonal and collaboration skills as well as teamwork abilities

  • Comfortable working in a matrix environment

  • High emotional intelligence and curiosity

  • High personal integrity and ethics with uncompromising standards

Builds a Collaborative Culture

  • Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue

  • Listens to and carefully considers others’ perspectives, especially to manage and resolve conflict

  • Acts with an understanding and sensitivity to others locally and globally, internally and externally

  • Encourages accountability and responsibility that enables others to act with integrity

Leads with Strategic Agility

  • Sets and clearly articulates a compelling vision for the future that fosters enthusiasm

  • Develops bold strategic plans and crafts pragmatic solutions to implement them

  • Recognizes opportunities and challenges and modifies strategy accordingly

  • Moves easily between addressing current needs and planning for the future with informed insight

  • Considers marketplace and economic forces and trends in making sound business decisions

Navigates Change

  • Decides and acts, even when faced with uncertainty

  • Clearly communicates the need for change and is actively responsive to the resistance it can evoke

  • Anticipates and proactively addresses the conflict and ambiguity inherent in change

  • Quickly focuses on the critical issues while prioritizing current work Develops Organizational Capability

  • Inspires passion for growth and change in Shire’s people

  • Builds and improves effective internal systems and processes that align with organizational priorities

  • Builds and fosters effective teams in a global matrix organization

  • Considers and addresses business and development needs both locally and globally Drives Innovation

  • Generates breakthrough solutions, and enables others to do the same

  • Draws on unexpected or seemingly unrelated ways of thinking

  • Operates from a framework of possibility

Complexity and Problem Solving

  • The candidate will proactively deliver insights from market research and competitive intelligence to support current and projected commercial product performance, as well as insightful analyses in support of pipeline products.

Internal and External Contacts

  • Highlycollaborativeandinfluentialroleinteractingwithmanagementandstakeholdersfrom the Immunology Franchise; Global Market Intelligence & Insights team and vendors.

Other Job Requirements

  • 20% TravelasrequiredsupportingShire’scurrent & emergingfootprint.Dutieswillsometimescall for earlyorlatemeetingsand/or attendance to meetingsonholidaysandweekends.

Equal Employment Opportunity

Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Reasonable Accommodations

Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.