Travelers Senior Consultant, Content Marketing (Sales Enablement) in Lincoln, Nebraska
Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Job Description Summary
The Sr. Consultant, Content Marketing is responsible for creating, managing, and delivering sales enablement content designed to help our Field Sales teams meet their objectives. This position will leverage marketing and creative experience to develop impactful sales enablement content that can be leveraged in multiple forms and on multiple channels of the sales process. The Sr. Consultant will also work with directly with the Directors, Field Marketing to ensure all content/assets are understood and used appropriately and effectively by our Field Sales team in the selling process with our independent agents. This position will also work with subject matter experts (SMEs) of various business units in the creation of effective sales enablement content.
Reporting to the Sr. Director, Field Marketing, this position will proactively provide field marketing content support of Enterprise/BI integrated marketing campaigns. The position will also share Sales Enablement best practices of content development and usage, as part of the Field Marketing CoE (Center of Excellence), to ensure our Field Sales teams can maximize all Sales Enablement strategies to increase productivity and the drive further success of our Sales organization.
Travelers offers a hybrid work location model that is designed to support flexibility.
This job is not a manager of others.
Primary Job Duties & Responsibilities
Responsible for Sales Enablement content development and execution of effective sales enablement materials and assets
Responsible for Field Marketing content development and execution in support of integrated marketing campaigns
Works with Directors, Field Marketing, to train the Field Sales teams on how to effectively use the materials with agents
Creates content and sales enablement materials that helps our Field Sales team during the “evaluate” and “purchase” stages of the sales process
Works collaboratively with our Directors, Field Marketing, business and marketing partners, and SMEs to understand the goals of our Field Sales teams and develop relevant content to assist them in the sales process
Creates, develops and delivers sales enablement content for use across different mediums and published across a variety of marketing channels.
Reinforces established content standards and techniques consistent with marketing objectives and brand guidelines
Utilizes and is proficient in a wide range of applications, software, tools and equipment to create sales enablement content.
Stays abreast of cutting-edge technology and makes recommendations to management on potential enhancements on content and platforms.
Other duties as assigned
Minimum of 2 years of related content development experience.
Requires general knowledge of the creative development, design, copy, production and media planning functions and the ability to integrate and coordinate internal and external resources.
Requires some general insurance industry knowledge.
Education, Work Experience, & Knowledge
Bachelor's Degree or equivalent experience preferred.
Proven track record creating effective sales enablement content, training sales teams on how to use the content and developing effective marketing tools and resources for sales teams.
Successfully work in a matrix organization.
General knowledge of digital design, flow and site organization.
Experience using sales enablement technology platforms (Seismic, Highspot, Allego, etc,)
Experience maximizing content and content types on sales enablement platforms.
Experience in insurance and/or financial services desirable
Job Specific Technical Skills & Competencies
High degree of understanding about sales enablement content, trends, and platforms to deliver positive business outcome
Demonstrated ability to think creatively and outside the box in developing sales enablement content.
Strong project management skills and ability to manage multiple projects simultaneously.
Highly collaborative work style and ability to demonstrate credibility across job functions and levels.
Excellent verbal, written and interpersonal communication skills and ability to successfully interact with others across departments.
Demonstrated analytic and creative problem-solving skills.
Ability to succeed in a dynamic, fast-paced environment.
Self-driven and able to complete tasks with minimal direction.
Strong bias toward action, results-oriented and persistent, with the ability to operate at both a strategic and operational level in a matrixed environment.
Effectively communicates with all constituencies (bottom up and top down)
Individual must be highly organized with strong attention to detail
Strong computer skills required. Must be proficient in Microsoft Office suite of software
Demonstrates initiative and has a “can-do, and whatever it takes to get it done” attitude
Additional Colorado Wage Information:
The salary range in Colorado for this position is $65,600 to $98,400.
All employees are eligible for performance-based cash awards, either through Travelers annual bonus program or through the Reward and Recognition (R&R) program.
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (4-ESU@travelers.com) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/ .