Job Information
Zebra Technologies Product Marketing, Senior in Lincolnshire, Illinois
Remote Work: Hybrid
Overview:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.
We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.
Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.
Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.
The primary purpose of the Product Marketing, Senior is to share responsibility at a Global and North America level for Zebra's Services Portfolio offerings and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in hardware and services as well as sustainability offerings within the Zebra portfolio, allowing the candidate to develop, position, and message go-to-market strategy, sales enablement, and competitive analysis. Some responsibilities include but are not limited to strategic planning, providing valuable input regarding the market and engage in product management functions for the Zebra Services portfolio working closely with the product managers of each offer.
Responsibilities:
Acts as marketing’s single point of contact for Zebra’s Services portfolio to various stakeholders –internal and external.
Owns service offer launches, reinvigorate, refresh, and retire offers, working in alignment with global and regional product management, regional portfolio marketing leads, vertical marketing leads, channel and field marketing managers.
Accountable for identifying the activities by audience, to promote the services portfolio by working cross-functionally with Zebra’s hardware and software portfolio marketers.
Identifies and comes up with innovative approaches to promote the Services portfolio. The candidate can leverage the different channels that Zebra offers to engage with different audiences to ensure the Services portfolio is fairly represented (AR, PR, Social, and Corporate Communications). Ensure we deliver on strategy & messaging for Services at key events.
Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
Leads regional marketing participation and own marketing on Services product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
Works closely with the Services business unit to help identify the right strategy to influence Services purchase. The candidate must have experience implementing promotions, rebates, or incentive strategies to accelerate pipeline and increase Services attachment to hardware purchases. Knowledge of Channel Marketing activities and clear understanding of B2B go-to market.
Manages content creation from inception through delivery.
Owns NA GTM planning and partner with in-region vertical/field/channel/digital marketing to execute GTM activation plans.
Generates portfolio pipeline – marketing influenced & driven.
Ensures successful zebra and channel partner seller adoption of enablement materials.
Supports impactful Services, cross-vertical initiatives in region.
Qualifications:
Minimum Qualifications:
Bachelor’s degree in related field
5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or software sectors
Able to travel 10% annually
Preferred Qualifications:
Able to work hybrid out of Lincolnshire, IL or Holtsville, NY strongly preferred
Key Competencies:
Clarity of thinking & vision –keen prioritization skills
Organizational Agility: Matrix, indirect management
Influence / Negotiation / Partnership skills with product teams
Drive results and execution through a virtual team
Ability to thrive in matrixed organization environment
Ability to technically understand how services provide differentiation to Zebra’s products to create and deliver a solution
Excellent presentation & communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams
Come Join the Herd!
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
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Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol-Free Workplace Policy and Procedure .
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Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 92700.00 - USD 139100.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at HRServiceCenter@zebra.com If you are a victim of identity theft contact your local police department.