Shire Jobs

Digital Content Creator

Requisition ID: 2024-8291

of Openings: 1

Location: US-UT-Logan Category: Marketing and PR Position Type: Benefited Part-Time Job Classification: Non-Exempt College: Marketing and Communications Department: Digital Strategy and Analytics Advertised Salary: Minimum $20,000; Commensurate with experience, plus excellent benefits

Overview The Digital Content Creator (Multimedia Associate) develops engaging and creative digital content tailored for Utah State University's YouTube and social media channels, targeting both potential and current students. They play a pivotal role in pushing forward the institution's YouTube and social media presence, creating new digital strategies, and engaging the institution's audience.

The Digital Content Creator excels in producing high-quality video content, demonstrating proficiency in video production, editing, and storytelling techniques. They possess a deep understanding of YouTube's best practices and trends, ensuring content aligns with brand requirements and audience expectations. Additionally, they maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth. This individual should also display a high level of understanding for social media content as it pertains to Instagram, Facebook, X, and LinkedIn. Experience with photography, graphic design, AI, and web content will help this individual excel in this position.

As digital content evolves, this candidate will pursue opportunities for new digital content creation within AI, Virtual Environments, the Metasphere, etc.

This position is contingent upon the availability of funding. Continuation of the role beyond the initial appointment period is subject to ongoing funding and departmental needs.

Responsibilities

• Produce engaging short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) that aligns with the University's brand and messaging.
• Prepare and maintain reports related to YouTube and social media to analyze trends.
• Maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth.
• Help manage, develop, and optimize YouTube platform to build its presence in YouTube and YouTube shorts.
• Create new digital strategies to push forward the Institution's social media presence while working closely with the Director of Social Media.

Qualifications Minimum Qualifications:

• 4 years related experience; OR a bachelor's degree in a related field; OR an equivalent combination of education and experience.
• Proven experience with editing software such as Final Cut, Adobe Premiere or Davinci Resolve.
• Experience with video and photography equipment, including cameras, lenses, lighting, and audio equipment.
• Experience with preparing and maintaining reports related to Youtube and social media to analyze trends.
• Ability to work during occasional evening and weekend hours to cover campus events, as assigned.

• Experience with MS Office and Adobe Creative Suite. Preferred Qualifications:

• Grasp of Gen Z and Gen Alpha demographics

• Experience in higher education marketing, public relations... For full info follow application link.

USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University polic y or local, state, or federal law (https://equity.usu.edu/non-discrimination).