Job Information
Unilever eCommerce Marketing Manager in London, United Kingdom
Please Note: The deadline for applying is 23.59 the day before the job posting end date.
Job Title: eCommerce Marketing Manager
Location: 100VE
Work Level: 2C
JOB PURPOSE
E-commerce is the fastest growing channel for the consumer goods industry, and it is essential that we have the right skills and team in place to capitalise on this momentum at Unilever. This major growth channel requires someone with hands on, marketing expertise to plan and execute across all our e-commerce platforms, with a focus on Amazon. This role will be accountable to deliver and drive real change on the ground, and impact globally.
This is a crucial role in the team with the aim to accelerate the e-commerce growth globally in HC – partnering with our brands and markets every step of the way.
RESPONSIBILITIES
Drive Strategy and Change:
Be an advocate for e-Commerce media and performance marketing within the division HC Business Group in HC, alongside brand and local markets, from strategy to execution
Influence senior Managers and choice makers, including presenting media strategies and building test & learn opportunities that drive improvement in KPIs
Identify performance gaps and opportunities across all markets to help and drive growth through media strategies
Identify new tools, technologies and partners to drive acceleration in e-Commerce
UK Amazon Execution:
Create UK Amazon media performance strategy and execute the plan to deliver the sales target in an accelerated way, alongside agency partners
Take ownership in all areas of day-to-day campaign management from campaign execution (constructing a media plan and buying ad space) to optimisation and analysis – reporting including post campaign performance reviews and QBRs as well as financial management
Interact regularly with the local brand teams and senior management to help in their goals.
Global Growth:
Develop the Amazon B2B media strategy and execute the plan across the EU5
Maintain and develop agency relationships with current and new media partners; evaluate new media opportunities
Upskill local e-commerce team
ALL ABOUT YOU
The following would enable you to thrive in this role:
A Self-starter & Thinker with Bias for Action
You are always questioning and learning
Drives energy from challenging established norms and drive change
Comfortable with the role of technology in an ecommerce environment
Technical experience that would benefit this role:
Experience in media activation on platforms such as Criteo & Citrus Ads and a knowledge of Amazon (Search & DSP)
Analytically minded, with the ability to identify trends within data sets
Experience of Digital planning and buying of Display and Search media
FMCG, Retail, E-Commerce/Shopper Marketing and Direct Response experience
Thorough the knowledge of various types of media - specific, but not limited to Programmatic, Social, Display, Social, Influencer, eCommerce, and Video
Awarness of the Amazon Advertising ecosystem is desirable
Keen interest in Retail Media and keeping up with new trends and solutions
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com) (https://careers.unilever.com/diversity-and-inclusion) .
Location
In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.
Relocation to the UK
Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.
Job Category: Marketing
Job Type: Brand Manager
Industry: UnileverExperiencedProfessionals