Job Information
RED COMMA MEDIA INC Market Research Analyst in MADISON, Wisconsin
JOB REQUIREMENTS: Lead client projects related to strategic media planning process; perform target audience analysis using syndicated data; competitive advertising spending analysis; identify geographic & seasonality priorities for media executions; negotiate & execute traditional & digital media buys on behalf of clients; prepare & present recommendations to clients; traffic creative instructions & materials to media vendors; produce ongoing campaign reports for media plans, including suggestions for optimization; help reconcile invoices to orders and troubleshoot discrepancies; work with agency interns and guide them throughout various stages of their media project assignments. ***** OTHER EXPERIENCE AND QUALIFICATIONS: Must have: Bachelor\'s in Business, Marketing, Advertising, Communications, Journalism or related field, with a GPA of at least 3.2; two years of experience as a project or team leader; 6 months experience analyzing large data; 4 months experience in client facing role; experience executing and reporting on at least two media or marketing campaigns in non-academic setting; proficient in Microsoft Office, including Excel/Pivot Tables; must be punctual, organized, have great degree of accuracy and close attention to detail. ***** APPLICATION INSTRUCTIONS: Other: Email cover letter and resume to jpankratz@redcommamedia.com