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Ice Cream Philippines (Selecta) Out-of-Home Business Manager

Job Overview

Selecta is the leading Ice Cream player in the Philippines, as well as Unilever’s largest ice cream market within its Southeast Asia region.

The Ice Cream Philippines Out-of-Home Business Manager oversees the total single-serve out-of-home ice cream business of Selecta, accounting for 4 0% of the total business including brands like Cornetto, Magnum, and Selecta Treats . They will report to the Ice Cream Philippines Marketing Lead and will be supported by three Assistant Brand Managers.

They will have end-to-end responsibility on the out-of-home ice cream business including Business Management (P&L Management) , Category Strategy , and Brand Marketing Plan (Design & Deploy) , working with internal cross-functional teams as well as external agencies .

Job Responsibilities

Business Management

• End-to-end P&L management for IC PH Out-of-Home , including topline sales delivery, gross margin improvement projects, and brand & marketing investments management to deliver bottomline profits.

• Lead their part of the business in the Annual Business Plan and Monthly S&OP cycle s (Activity & Demand Review, Local Sales & Operations Meeting ) including sales analysis and spotting of issues and opportunities .

  Category Strategy

• Co-develop the Out-of-Home Ice Cream Category Strategy with the IC PH CSP Team , localizing the C ategory Growth Story, valuating the C ategory G rowth D rivers, and coming up with the 8-Quarter Plan.

  Brand Marketing Plan (Design & Deploy)

• New Brand Launches ( as necessary )

• Flavor /Pack Innovation/ Renovation within existing brands

• Campaign development and deployment

  Key Success Metrics

  Financial Metrics: Underlying Sales Growth (USG) and Underlying Operating Margin (UOM)

  Brand Power & Market Share Growth

  Innovation Delivery to Business Cases

  Key Interfaces

  Internal Cross-Functional Project Team (including R&D, Supply Chain, Finance, Customer Business Development , Media, Consumer & Market Insight , Customer Strategy & Planning )

  Internal Regional Brand Teams

  Internal Excom /Leadership Team

  Creative, Media, and PR/Influencer Agencies

  Key Skills/ Experience Required

  Minimum 6 years experience in Brand Management or Customer Business Development

  Business or Category Planning

  Consumer and Customer Understanding

  Project Management and Problem Solving

  Good with Numbers (Sales Analytics, Business Cases, etc.)

  Communication & Presentation Skills

  Leading Teams and Managing Stakeholders

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.

Job Category: Marketing

Job Category: Commercialisation

Job Category: Márketing

Job Type: Brand Manager

Industry: UnileverExperiencedProfessionals