Job Information
Baptist Memorial Advisor - Public Relations in Memphis, Tennessee
Summary
Qualified candidates for Baptist's public relations advisor role should be experienced public relations practitioners who work strategically and are adept at developing strategic communications plans and planning news events, have excellent writing skills, are proficient at building and maintaining relationships with news media and capable of counseling and advising executives and other spokespeople. This is an exciting position that plays a significant role in communications strategy and works closely with the marketing and internal communications team to meet business priorities and project a positive image for the organization. Additionally, candidates should stay current with PR practices, communications trends and analytical/measurement trends.
Responsibilities
Liaise with news media, promoting a positive image of the organization to the public
Resolve and mediate communications difficulties, issues and crises
Develop internal and external communications strategies
Coach, educate and advise employees and leaders on effective communication strategies and responses
Write news materials and other media communications, including news releases, briefing documents, positioning statements, communication plans, corporate messaging, new hire announcements, Q&As, executive speeches/speaking points/presentations/decks, social media posts, etc.
Assist in developing and editing communications materials/collateral for internal and external audiences
Establish and maintain relationships with clients, executives, news media and others as appropriate
Develop public relations strategies that influence public opinion and promote products, ideas and services
Confer with managers to identify trends, business opportunities and emerging issues
Plan and organize news events
Other duties as assigned
Requirements, Preferences and Experience
Education
Minimum: Bachelor's degree in public relations, communications, English literature, journalism or a related field
Experience
Preferred: !!
Minimum:
5-7+ years of experience in public relations with proven success
Understanding of social media and solid experience working with bloggers
Special Skills
Preferred: !!!!!!!!!!!!!!!!!!!!
Minimum:
Strong writing and verbal communication skills
Ability to conduct research and write strategic plans
Experience advising and counseling executives/spokespeople
Ability to pitch stories to news media
Strong organizational, project management and event planning skills
Ability to think both tactically and strategically
Ability to run PR campaigns that deliver measurable results and meet objectives
Deadline-oriented, with great follow-up and reporting skills
Creativity in securing coverage and buzz with news outlets
Responds well under pressure with strict time limits
Strong influencing and persuasion skills are essential
Training
Preferred: !!!!
Minimum:
Knowledge of PR best practices
Knowledge of consumer marketing practices
Expertise in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
About Baptist Memorial Health Care
At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.
At Baptist, We Offer:
Competitive salaries
Paid vacation/time off
Continuing education opportunities
Generous retirement plan
Health insurance, including dental and vision
Sick leave
Service awards
Free parking
Short-term disability
Life insurance
Health care and dependent care spending accounts
Education assistance/continuing education
Employee referral program
Job Summary:
Position: 17364 - Advisor-Public Relations
Facility: BMHCC Corporate Office
Department: HS Communications Corporate
Category: Marketing and Communications
Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Location: US:TN:Memphis
Located in the Memphis metro area REQNUMBER: 26273