Job Information
AbbVie Associate Director, Consumer Data Strategy and Operations in Mettawa, Illinois
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
We are seeking an accomplished data leader to join our team as the driving force behind our Consumer Data Strategy, Operations, and Business Intelligence (BI) initiatives. In this critical role, you will play a key part in developing data strategies that will propel AbbVie towards building a best-in-class consumer data ecosystem. Collaborating closely with cross-functional teams including BTS, omnichannel analytics, and reporting functions, you will ensure seamless onboarding of essential data and support the prioritization and standardization of metrics within our consumer consumption layer, in close partnership with the Digital Lab team.
As the Associate Director, your primary objectives will focus on two key pillars. Firstly, you will ensure the successful onboarding of data aligned with our strategic priorities, while maintaining the utmost data integrity for downstream consumers. In an ever-evolving landscape, you will also be responsible for building an environment that can effectively withstand the signal loss resulting from cookie deprecation, ensuring uninterrupted data insights. Secondly, you will contribute to the development of cutting-edge BI reporting and analytics capabilities, enabling our organization to derive actionable insights and drive informed decision-making.
If you are a forward-thinking professional with a passion for driving data-driven strategies, fostering cross-functional collaboration, and leveraging business intelligence to fuel growth, we invite you to join our dynamic team and be a driving force behind AbbVie's continued success.
Responsibilities:
Lead a team of Consumer Data experts in developing strategy and supporting reporting operations for our digital transformation initiative.
Develop and implement a comprehensive first party data strategy to collect, store, and analyze consumer data across all touchpoints (website, app, crm) with user consent.
Lead 3rd Party data integration workstream to consolidate all ad-tech data into our consumer data ecosystem and ensure its usability to AbbVie stakeholders.
Work with Publishers to integrate first party data feeds into Enterprise Consumer Data Ecosystem
Develop data quality dashboard to re-affirm, on an ongoing basis, the validity, security, accuracy and responsible use of the data.
Consult with the Digital Brand Teams (DBTs) to guide them on their data needs and balance the cost benefit of initiatives that rely on data innovation.
Effectively work with cross-functional partners to deliver integrated analytics solutions reflecting the diverse contributions across the consumer marketing functions.
Develop and deliver a UAT framework to have confidence implementing any new data assets or changes in data.
Prioritize requests and facilitate prioritization amongst multiple stakeholders across brand analytics, Lab Data Science, and Media Optimization teams.
Continue learning about the industry changes in the consumer data landscape and leverage those insights to help further craft AbbVie’s consumer data ecosystem.
Qualifications
Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
10+ years of relevant experience in developing data strategies for Ad-tech data or experience in quantitative analysis of sales and marketing data (consumer marketing preferred), including use of this information in the development of business plans and strategies.
Experience within the Pharma/Biotech industry is a plus.
2+ years people leadership experience is a plus.
Hands on experience with data integration, converting business rules into requirements, and functional specifications.
Experience with compliance frameworks around data and data ingestion. Working with legal, privacy, and regulatory to ensure data compliance standards and proper use of data.
Experience with current Ad-Tech Platforms and data feeds. Big data experience.
Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Experience with syndicated pharmaceutical data sources (e.g., IQVIA, SHA, etc.) is a plus.
Advanced communication and influencing skills
Ability to manage up, and advanced stakeholder management skills
Advanced agility, project management and prioritization skills
Advanced vendor management skills
Proven ability to collaborate effectively and to influence in a matrixed organization
High motivation, strong work-ethic and positive attitude while working under tight timelines
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.