Shire Jobs

JOB REQUIREMENTS: At Saputo, our best comes from our people. We\'re a talented and caring team with a longstanding history of excellence.Since our first days delivering cheese on a bicycle, we\'ve grown into a leading global dairy processor by staying true to the culture that defines us. Each of our employees is committed to uphold our tradition of care, quality, and passion through food, and together, we foster an environment where we can all make contributions that matter-from our manufacturing plants to our office locations and everywhere in-between. Seeking a dynamic, results-oriented Brand Marketing Manager who thrives in a fast-paced, hybrid work environment to assist in the development and implementation of business and marketing strategies to drive profitable growth for the Saputo dairy portfolio. The ideal candidate will be versatile and know their market, portfolio, and consumers better than anyone else. They will have strong, analytical, leadership and communication skills and be highly attuned to both the competitive environment and pop culture. They will be detail oriented and be capable of managing complexity across numerous stakeholders to deliver results on time, with excellence. How You Will Make Contributions That Matter * Assist in the development of brand positioning and multi-year strategies for assigned brands. * Use consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; report and make recommendations to improve performance of assigned categories/brands. * Prepare periodic business reviews, market assessments, and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance, and to track and measure results. * Lead budget management for respective brands, including a monthly reconciliation of budget actuals. * Work closely with category management team, R&D, culinary and packaging teams to craft long-term brand innovation strategy, including vision, objectives, guardrails & future pipeline. * Lead innovation and renovation commercialization launches to sales and end consumers, working with the category management team as they lead projects through the stage gate process for assigned categories, ensuring a successful launch, and performing post-launch analysis. * Lead changes to base product and packaging, to ensure brand optimization, working closely with the specialty cheese category management team. * Lead the development and implementation of integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for assigned brands; ensure alignment and clarity with cross-functional teams. * Serve as day-to-day lead with agency partner for assigned brands, working together to develop and execute breakthrough programming that will support strategic growth priorities. * Facilitate all reviews of marketing communication content with internal Saputo stakeholders, including, but not limited to corporate communications, sales, and legal teams. * Lead measurement of marketing program effectiveness with a ROI lens, making optimization recommendations, where needed. * Work closely with Trade Activation Manager to adapt (assigned) brand strategies for retail channel and mobilize to drive business results. * Provide oversight to marketing specialist on digital content development and distribution for all core specialty brands (i.e., social, website, GPIM, etc.); ensure alignment with overarching brand strategy. * Serve as a subject matter expert in media (digital, print, broadcast, trade, etc.), PR and owned properties (social & website) to advance Saputo\'s Specialty Cheese marketing plans. * Attend and participate in learning opportuni To view the full job description please use the link below. https://www.aplitrak.com/?adid=YmJnZW5lcmljLjE3NTU1Ljg3NzBAc2FwdXRvY29tcC5hcGxpdHJhay5jb20 *\ *** APPLICATION INSTRUCTIONS: Apply Online: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjE3NTU1Ljg3NzBAc2FwdXRvY29tcC5hcGxpdHJhay5jb20