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University of Minnesota - 15th Ave Communications Manager in Minneapolis, Minnesota

Apply for Job Job ID361804 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code9761EW Employee ClassAcad Prof and Admin Add to Favorite Jobs Email this Job About the Job The Communications Manager is Northrop's primary writer, editor, and content manager with a focus on sales, fundraising, campus and community engagement, and K-12 arts education for Northrop programming, the rental of Northrop spaces, and U of M Tickets and Events and the UofM Twin Cities Campus Event Calendar. With a strong initiative to discover, create, and share content, the communications manager is an excellent storyteller and champion for Northrop, U of M Tickets and Events, UofM Twin Cities Campus Event Calendar and the University of Minnesota, strategically developing and matching content with appropriate channels and audiences, ensuring messaging aligns with Northrop's brand and strategic plan. In partnership with and under the direction of the director of business development and customer support, the Communications Manager is Northrop's primary media liaison, and is responsible for spearheading all earned public relations strategies and responding to all inquiries. In collaboration with other team members, the communications manager is responsible for developing a strategic annual content plan. This position supports Northrop's vision as a vital multi- purpose center of academic distinction and a preeminent cultural and performing arts center, which establishes Northrop as a bustling, dynamic destination for collaboration and study, entertainment, exploration, and intellectual experiences. This is a 100%, 12-months annual renewable appointment in the professional and academic series (class 9761EW, M&C Pro 4-Editor/Writer). JOB DUTIES: Strategic Planning and Evaluation (25%): * Research, develop and maintain comprehensive strategic messaging, editorial content, and communications plans that align with and support Northrop's mission, vision, values, initiatives, goals, and strategic plan that follow industry best practices. * Ensure that Northrop's content finds expression on as many platforms as possible. * Plan and maintain annual editorial calendar in coordination with team members. * Seek out, evaluate, and implement emerging communications opportunities. * Plan, write, and oversee all organic social media content in partnership with other team members and departments to meet goals and objectives. * Engage with campus departments, community partners, and area arts organizations on communications strategies and tactics. * Measure and evaluate communications strategies using key metrics to ensure they are effective and efficient in supporting goals. * Lead the team responsible for managing the U of M Twin Cities Campus Events Calendar, respond to inquiries, and assist users. Develop and implement comprehensive strategy and tactics to increase awareness and use of calendar. * Lead and/or collaborate on key action items in Northrop's strategic plan. Copywriting, Editing, and Proofing (35%): * Be the lead copywriter and editor for Northrop. * Update and maintain Northrop editorial style guide in conjunction with U of M and industry guidelines. * Ensure that digital content is optimized for search engines, accessibility, user experience, and other platform specific guidelines and engagement strategies. * Manage all content and project management for Northrop performance programs. Communications (10%): * Act as lead communications contact with artists, agents, partners, and team for content gathering, editing, and approval. * Determine criteria for and direct appropriate response to patron feedback. * Maintain consistent voice and branding for Northrop with accurate details and customized messages crafted for various audiences. * Create and maintain emergency communications plan. * Consult and advise on sensitive, controversial, or high impact topics, in consultation with University Relation . Media/Public Relations (10%): * Be Northrop's primary media liaison, responsible for spearheading all earned public relations strategies. * Maintain high visibility for Northrop by identifying and securing campus, local, regional, national, and international media opportunities and coverage. * Develop and implement annual strategic media relations plan in conjunction with director of marketing and public relations. * Effectively build and cultivate relationships with journalists and editors. * Work in cooperation with university partners to maximize media exposure. * Write and distribute press releases, media advisories, and briefings/talking points. * Develop and regularly update targeted media distribution lists. * Determine when and how to respond to media. * Maintain archive of media coverage and share with key stakeholders. Supervision (10%): * Supervise communications intern and collaborate with other intern supervisors on cross-training and backups. Other/Miscellaneous (10%): * Build and track marketing projects on Team Gantt project management system. * Work with the director of marketing and public relations and other team members to implement a patron journey and evaluate necessity for a membership program. * Respond to public questions, comments, and requests for information through Northrop email and social media accounts, providing excellent customer service. * Assist Northrop team at events and/or monitoring social media on or off-site during weekend and/or evening hours as needed. * Provide exemplary customer service focused on creating positive and memorable experiences for all Northrop patron touchpoints. * Assist with market research and patron feedback. * Backup Communications Manager, Creative Director, Digital Marketing Manager, and Director of Marketing and Public Relations as needed. WORK DAYS: Primarily working weekdays, and occasionally weekend and/or evening event hours as needed based on the schedule of Northrop's events. WORK MODE: Northrop team members are currently expected to work two full days in the office per week in addition to other days as needed for specific meetings or events. Qualifications REQUIRED QUALIFICATIONS: Bachelor's degree in English, Journalism, Communications, Public Relations, Marketing, Arts Management, or related field and a minimum of six years of relevant professional experience. Or a non-communication related bachelor's degree and six years of professional communications experience. Proven track record in planning, developing, implementing, and measuring strategic communications plans and content across various channels for a program, product, or service, preferably in performing arts or entertainment industry requiring ticket sales, fundraising, and meeting various goals. Excellent strategic experience in high-level segmented message formulation and positioning; proven editing and proofreading ability following a style guide. Excellent written and verbal communication skills that engages the reader/listener. A natural storyteller who has a keen eye for spotting story opportunities that meet organizational goals and objectives and... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.

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