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Unison Marketing Specialist in Minneapolis, Minnesota

Interested in working with one of the markets leading manufacturers? Greenheck Group is a leading growth-focused, environmentally conscious, commercial HVAC manufacturer. Join our team which proudly designs and manufactures the most comprehensive line of ventilation products in the industry. The Greenheck Group is a dynamic multi- branded international organization. Our equipment is used worldwide in commercial, institutional, and industrial facilities, ranging from comfort ventilation to manufacturing processes. Our efficient products improve comfort, safety, and health of lives across the planet. Since 1947, we are deeply committed to helping you "Build Your Future," through professional growth, challenging leadership roles, and exciting opportunities around the world. Essential Job Duties Manage all content creation activities for our digital media channels, serving as point person for the organization and working with team members to ensure information is regularly updated Monitor and identify areas of opportunity using digital analytics tools and lead solutions to improve the user experience, organic standings and paid opportunities Develop and execute strategies on search engine optimization using keywords, phrases, meta descriptions and other content for optimal positioning Collect, produce and edit website materials to maintain and improve the quality of information provided Maintain pertinent content libraries in our content management system (CMS) including asset naming conventions Report on key digital metrics to marketing team members Drive development and production of internally produced videos and webcasts Facilitate the development of marketing initiatives to support overall brand goals, timely delivery, and budget allocations Collaborate with marketing and sales teams on content distribution Work closely with internal subject matter experts to identify compelling stories Review and edit content provided by other employees or agencies prior to distribution to ensure the content is digestible, free of errors and in line with the overall brand message and tone Collaborate on development of and maintain a content calendar across all platforms that supports the overall business goals Assist in the development of Accurex overall marketing strategies and tactical plans Collaborate with team to develop and maintain the brand style and voice guidelines for all platforms to ensure the brand remains consistent and relevant Manage company promotional store and fulfillment Identify and analyze areas for improvement to continually improve communication to sales and customers Monitor trends in websites, social media, trade channels, design and strategy Stay up to date with industry best practices and monitor the activity of competitors marketing efforts Experience General SummaryResponsible for business unit specific marketing projects including literature/media development, competitive pricing comparisons, and competitive product studies.We are looking for a Marketing Coordinator to join our growing team. As a Marketing Coordinator you will assist in content creation and curation, creating an engaging and on brand digital experience for our customers, while driving the Accurex presence as a leader in the industry. This is a multi-faceted role that will require, website content management, social media coordination, project management and marketing support. A successful candidate for this position will have a strong attention to detail, be internally driven and motivated, have exceptional communication skills and is looking for that company they can learn and grow within. Work is performed in an office environment and requires the ability to operate standard office equipment, such as a computer and phone. Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial motions of the rists, hands, and/or fingers. The person is required to have close visual acuity to perform an activity such as: preparing and analyzing data, and figures; transcribing; viewing a computer terminal; extensive reading. There is an occasional need for walking short distances. Work may be performed in company's setting, home, or hybrid. Preferred Skills/Certifications Requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program 2-4 years of work experience in an equivalent marketing role Familiarization CMS and email marketing platforms, Google analytics, SEO, and other social/digital platforms is preferred Knowledge of video equipment, lighting and Adobe creative suite software is preferred Requires excellent proof-reading, written and oral communication skills Ability to gather product information and drive projects forward Able to collaborate and work with multiple departments and levels within the organization, including engineering, product, corporate marketing, manufacturing, etc. Ability to manage multiple projects, tasks and deadlines simultaneously Dependable, delivers projects on deadlines, and within budget Must be a self-motivated individual with the ability to work well in groups as well as individually Collaborative and responds well to feedback Detail oriented and highly organized Special Notation The preceding statements are intended to describe the general nature and level of work being performed by people in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills. The Employer retains the right to change or assign other duties to this position. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender identity, genetic information, age, national origin, disability, veteran status, sexual orientation, marital status, military status, or any other characteristic protected by local, state, or federal law. If you're looking for a place to grow while working with happy, enthusiastic, values-based people, you'll enjoy your career with us!

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