Job Information
Rise Baking Company Sr Manager of Product Marketing in Minneapolis, Minnesota
This position is REMOTE-ELIGIBLE, but the preference is for candidates to be close to our Minneapolis, MN Headquarters or the Atlanta, GA locations.
Purpose
Manage the full life cycle of a large portfolio of bakery ingredients and products, including new product development, ongoing product maintenance and optimization, and product discontinuation. Support development of product and category growth strategies, selling stories and materials, product trainings, and competitive landscape reviews. Represent the Product Marketing team in cross-functional initiatives supporting business health and growth.
Essential Functions
Manage the product lifecycle of portfolio: new product development, ongoing product maintenance and optimization, and discontinuation
Become a market expert in owned product categories: understand and apply market relevant trends and competitive knowledge to portfolio management
Help ensure product marketing activities are aligned to company/category priorities and support the objectives of the overall business
Support development of near-term and long-term product and category growth strategies
Help define and share compelling product and category selling stories
Support general portfolio management: review and align on product catalogs, seasonal programs, website content, and product trainings
Support business case development for relevant product development and optimization opportunities
Prepare and align product-related customer communications
Analyze and publish reports that support Product Marketing and relevant cross-functional initiatives
Support customer-centric ideation and innovation work streams
Support product training: material development and live training sessions
Support cross-functional process alignment
Support food safety program, quality standards, and legality of manufactured products
Perform other job-related duties as assigned
Qualifications (Education, Experience, Competencies)
Bachelor’s degree in marketing, business, or related field
5+ years of product management or related experience
B2B or B2C food industry experience preferred
Strong analytical skills
Strong project management skills
Proficient in Microsoft Office
Excellent verbal and written communication skills
Demonstrated ability to positively influence and motivate others
Desire to improve processes, products, and services
Ability to establish and maintain strong working relationships
Ability to organize and manage multiple priorities efficiently and proactively
Self-motivated, goal oriented, quality driven, and capable of working independently