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Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Role Summary:

This marketing position holder will be in charge of launching the first of its kind disease modifying drug for a serious cardiac condition. The role will require significant market shaping activities across the continuum of care for patients and HCPs. The role will involve pre-launch activities planning, post launch commercial strategy definition and activation, and continuous monitoring and performance tracking.

Key responsibilities:

• Brand Planning and setting strategic priorities for current and future indications of cardiology products

• Creating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.

• Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products

• Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures and other regulations.

• Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).

• Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives

• Cross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies); Medical Team on speaker programs and speaker training and overall tumor specific strategies

• Plan and execute key internal meetings such as Plan of Action and National Sales Meetings

• Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners

• Ensure sales team receives appropriate sales training on a regular basis on cardiology brands

Qualifications:

• Minimum +10 years of experience in Pharmaceutical Marketing.

• Master degree or MBA is preferred

• Experience with cardiology therapy will be an advantage

Languages:

• English (required), Hindi (nice to have)

Experience and Knowledge

• 10+ years overall experience with 6 or more years in pharmaceutical marketing preferably cardiology field

• Experience working with thought leaders in cardiology

• Previous Sales experience preferred

• Ability to translate Patient Journey into meaningful insights / tactics

• Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identifying opportunities to win (HCP segments and patient types).

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Company: Bristol-Myers Squibb

Req Number: R1585083

Updated: 2024-09-17 04:22:41.416 UTC

Location: Mumbai-IN

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.