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Discover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

Center for Patient and Professional Advocacy

Job Summary:

Summary:

We are seeking a highly motivated and experienced Director of Marketing and Educational Services to join our team at CPPA. This role will be instrumental in shaping our brand image and brand awareness, building and executing marketing campaigns and thought leadership efforts (via marketo), supporting and expanding our educational offerings, and driving strategic projects to optimize operations and support business growth. This role will lead a team of 5 while also liaising with other marketing stakeholders (corporate marketing and Health Professional Solutions marketing).

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Key Responsibilities:

• Lead the development and implementation of marketing strategies and campaigns for CPPA.

• Build and execute thought leadership collateral and campaigns using Marketo.

• Develop and maintain sales collateral, marketing materials, and other related items.

• Liaise with corporate marketing to ensure alignment with company-wide marketing strategies and processes.

• Lead and mentor a team of marketing and education professionals, fostering a collaborative and high-performing culture. Provide guidance and support to team members to ensure alignment with organizational goals and objectives.

• Develop the team: inspire and motivate, set clear goals and expectations, provide ongoing feedback and coaching, and create a positive and collaborative work environment, identify and develop the strengths of each team member, delegate tasks effectively, and foster a culture of continuous learning and improvement.

• Oversee the day-to-day operations of the education team, leading efforts to optimize operations, problem solve, and ensure that the team is able to effectively deliver educational resources to clients and ensures collaborative work between the team and the CPPA faculty and SMEs to create training and educational experiences.

• Lead optimization efforts, project managing these efforts from ideation to solution to implementation. Work closely with internal stakeholders to identify areas for improvement, develop and test solutions, and implement changes that optimizethe effectiveness and efficiency.

• Manage the internal operations of the education team, ensuring that resources are effectively allocated and that the team is able to deliver high-quality educational materials to internal stakeholders and clients.

• Oversee the development and production of educational resources, managing the team's workload, and collaborating with other departments to ensure that the education team is aligned with the company's overall strategy.

• Oversee the development of new trainingexperiences,educational materialsand modulesthat are designed based on client need or request.

• Manageand routinely analyze necessity oftheeducation/marketingtechnology toolsutilized by the CPPAincluding (Uniqode, Adobe Creative Cloud, MURAL, Zoom, Vimeo, LMSplatform, Mentimeter,Slidesource, etc.,)

• Develop and execute a comprehensive content marketing strategy that aligns with the company's overall marketing goals.

• In collaboration with other stakeholders, develop and constantly refine the company's value proposition, ensuring that it is clear, compelling, and resonates with target audiences.Conduct market research, analyze customer feedback, and collaborate with internal stakeholders to refine the company's messaging and positioning.

• Manage the production and maintenance of marketingcollateral, including the CPPA website, webinars, introductory materials, white papers, case studies, and other resources that support the company's marketing initiatives.

• Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing goals, with a particular focus on managing the LinkedIn showcase page. Create and schedule posts, respondto comments and messages, and monitor analytics to optimize content and engagement. Work closely with the corporate marketing team to ensure that the company's messaging and branding are consistent across all channels and collaborate with internal stakeholders to ensure that social media initiatives are aligned with the company's overall strategy.

• Monitor and analyze market trends and competitive activity and use this information to inform marketing strategy.

• Monitor and report on the effectiveness of marketing campaigns, using data to optimize future initiatives.

• Lead and project manage various strategic marketing efforts (e.g., website redesign, etc.).

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• 8+ years of experience in marketing and educational services.

• Strong leadership skills and experience managing a team.

• Experience building and executing thought leadership campaigns using Marketo.

• Excellent written and verbal communication skills.

• Ability to work collaboratively with cross-functional teams.

• Strategic thinker with the ability to identify opportunities, solve complex problems, and drive innovation.

• Proficiency in data analytics tools and technologies is a plus.

Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.

At our growing health system, we support each other and encourage excellence among all who are part of our workforce. High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.

Core Accountabilities:

• Organizational Impact: Implements strategies for a sub function with direct impact to the function results.* Problem Solving/ Complexity of work: Resolves highly complex business issues that are often unprecedented that have immediate impact on own sub-function or entity and wider implications to the organization. * Breadth of Knowledge: Applies expertise within professional/technical area and uses advanced business knowledge to develop objectives.* Team Interaction: Leads a sub-function serving the organization at large or across one or more entity(s).

Core Capabilities :

Supporting Colleagues: - Develops Self and Others: Acts upon constructive feedback from all levels of the organization and initiates strategies to develop talent in others. - Builds and Maintains Relationships: Leverages relationships and insight to forecast potential future needs and influence delivery of work to exceed expectations. - Communicates Effectively: Anticipates difference audience concerns, styles and finds mutually beneficial solutions across conflicting and sensitive issues. Delivering Excellent Services: - Serves Others with Compassion: Demonstrates in-depth knowledge of broad-based issues and considers the interests of others to improve satisfaction of services. - Solves Complex Problems: Critically evaluates complex information and identifies trends/risks to make recommendations to improve processes across areas. - Offers Meaningful Advice and Support: Provides ongoing feedback and development discussions to motivate and support team members to maximize performance. Ensuring High Quality: - Performs Excellent Work: Anticipates problems or obstacles which may interfere with quality standards and develops plants to ensure area's quality standards are met. - Ensures Continuous Improvement: Routinely draws upon valuable learning from others, past experiences, and new information to determine key opportunities. - Fulfills Safety and Regulatory Requirements: Develops appropriate corrective actions for unsafe environments in order to ensure operational and safety compliance. Managing Resources Effectively: - Demonstrates Accountability: Identifies potential obstacles to goal achievement and develops solutions to address those obstacles. - Stewards Organizational Resources: Creates the appropriate systems and processes to effectively manage resources. - Makes Data Driven Decisions: Applies in-depth knowledge of data to recommend and implement new approaches to improve decision making capabilities. Fostering Innovation: - Generates New Ideas: Identifies opportunities and leads development of new initiatives that create value across areas. - Applies Technology: Creates the energy and drive for self/others to identify and leverage technology in new, innovative ways to drive greater efficiencies. - Adapts to Change: Anticipates the change process and clearly communicates impact on others/own team(s), assisting them in embracing the change.

Position Qualifications:

Responsibilities:

Certifications:

Work Experience:

Relevant Work Experience

Experience Level:

7 years

Education:

Bachelor's

Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled