Job Information
University of North Carolina- Chapel Hill Associate Director of Marketing & Analytics in NC-Chapel-Hill, United States
Employment Type: Permanent Staff (EHRA NF)
Vacancy ID: NF0008535
Salary Range: $54,300 - $80,000
Position Summary/Description:
A Sign-On Bonus of $7,500 is available for the successful applicant to be paid in the first month on university payroll. This EHRA Sign-On Bonus (including eligibility criteria) is subject to pertinent university and UNC system policies: https://policies.unc.edu/TDClient/2833/Portal/KB/ArticleDet?ID=131785
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
Under the direction of the Assistant Vice Chancellor of Career Development, the Associate Director of Marketing and Analytics plays a critical role in developing and executing marketing strategies to enhance the visibility and impact of career development at UNC -Chapel Hill. This role oversees data-informed marketing initiatives, manages a team, and works collaboratively with the University’s schools, departments, alumni and external partners to support student success and engagement, career development, and employment outcomes.
The Associate Director serves as a University-wide expert on career-related customer persona and segmentation, leads and executes a robust student and employer marketing plan, and translates career data into storytelling. These efforts should increase student and employer engagement, advance Carolina’s enduring brand, and establish a clear value proposition for career development. To ensure consistency with the broader branding and marketing efforts, this role will have a dotted line reporting relationship to the Executive Director of Communications and Special Projects for Student Affairs.
Education and Experience:
Master’s degree in marketing, business administration, or a related field.
Five (5) years of job-related experience in marketing, with at least three years in a leadership role, preferably within higher education or career services.
Three (3) years of supervisory experience of professional staff.
Experience in marketing within career services or higher education context.
Knowledge of content management systems ( CMS ) and marketing automation platforms.
Experience leading change and innovation, resulting in a high level of performance outcomes.
Expertise and understanding of emerging trends and innovations within the field of marketing.
Strong ability to collaborate with multiple and diverse constituents to accomplish goals.
Budget management skills.
Working knowledge of online recruiting systems (e.g., Handshake, Symplicity, etc.).
Familiarity with data privacy regulations.
Advanced skills in program management and administration.
Advanced skills in leadership, organization, relationship development, communication, strategic planning, marketing/promotion, public speaking, and administration.
Essential Skills:
Proven experience in marketing analytics and data-informed decision making.
Strong understanding and application of digital marketing channels and strategies.
Experience with customer personas, segmentations, and marketing plans.
Demonstrated experience in storytelling and working with communications professionals.
Analytical mind and problem solver with ability to think strategically.
Strong project management skills and attention to detail.
Demonstrated leadership in building relationships and networks.
Knowledge of and experience with program assessment.
Demonstrated commitment to the highest ethical standards of professional practice and integrity.
Ability to collaborate and foster a spirit of engagement.
Exceptional communication, negotiation, and interpersonal skills in a collaborative, multi-disciplinary environment.
Understanding of diversity issues in the delivery of programs and services
Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, etc.).
Demonstrated ability to work cooperatively with campus leaders, faculty, staff, and students across a variety of units and divisions.
Ability to manage multiple projects and priorities at once.
Demonstrated ability to use discretion and professional judgement.
Working knowledge of office related computer applications (ex. Word, Excel, Teams, etc.).
AA/EEO Statement:
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.