Job Information
American Express Assistant Marketing Manager, Site & SEO - (12 Month Contract) in New South Wales, Australia
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
How will you make an impact in this role?
Key responsibilities:
Ownership of the acquisition SEO strategy, with the goal of delivering an increase in high value traffic to our website through natural search and maintaining the technical health of the site.
Partner with our SEO agency iXrossing to deliver a content plan that includes new content and existing content refreshes across our Credit Cards informational hub and our Life with Amex lifestyle content hub
Maintenance of existing content, supporting the wider business with Marketing and Product initiatives, keeping an SEO first approach.
Partnership with key internal and external stakeholders to identify and implement SEO strategies that will improve the health and performance of the site to increase conversions
Partnership with the broader American Express Teams to provide guidance on website and SEO best practice to contribute to overall SEO rankings and site health .
Local project management for internationally led initiatives involving site optimisation.
Partnership with key acquisition and wider business stakeholders to manage quality control of new page builds
Monitor and review key website metrics relating to organic website visits and conversion
Analysis of and creation of reports to drive insights into existing performance of the channel and provide recommendations for website optimization activities.
Lead the Marketing Co-Ordinator to help deliver against combined goals.
Critical competencies:
Proven experience in working with websites and a sound understanding and interest in SEO
Ability to think outside the box and find new ways to drive organic traffic to the site, such as
Experience in content creation, ideally SEO copywriting
Must be a team player with personal drive to work towards managing multiple priorities in a fast-paced environment
Experience managing multiple stakeholder relationships with strong negotiation and influencing skills
Strong analytical, creative and problem-solving skills
Strong organisational skills, attention to detail and accuracy
Positive, energetic, ‘can do’ attitude
Knowledge of Credit Cards, services and benefits, and/or understanding of the Financial Services Industry viewed favourably
Preferred Qualifications
- 3 years working in Marketing
Qualifications
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job: Marketing
Primary Location: Australia-New South Wales-Sydney
Schedule Full-time
Req ID: 24011120