Job Information
ISMG - Information Security Media Group Senior Marketing Campaign Manager in New York City, New York
Our Story
CyberTheory (http://cybertheory.io/) is a data-driven full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity.
Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results & lasting success! We utilize laser-like precision to design overall marketing strategies that align with our clients’ audiences, timing, & channels for maximum impact. Our ability to harness the transformative power of innovative ideas & turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, & drive remarkable results is what gives CyberTheory our creative edge & a major competitive advantage as well.
The Opportunity
Our team is looking for a savvy Senior Marketing Campaign Manager to support & grow strategic client programs at a fast-growing cybersecurity marketing agency. In this role, you’ll be responsible for consulting with clients & contributing to strategic marketing plans while managing project performance & ensuring goals are met by coordinating deliverables, tracking & analyzing results, & strategizing on program optimization.
The Senior Marketing Campaign Manager will look for opportunities to improve program performance, both for individual clients & over time across all clients. You’ll contribute strategy, insight, & innate marketing talent to a variety of cybersecurity digital marketing programs for our clients as well as to promote the agency itself. This role requires strong communication & collaboration skills, as you’ll work closely with many departments to set up & launch programs – including sales, creative services, clients, partners, & campaign management, yet the ability to act independently when needed to solve problems through proactive action.
Responsibilities
Serving as a strategic advisor to enterprise clients, providing thought leadership & consultation on marketing program direction & optimization, while guiding & managing expectations
Strategizing, orchestrating, & facilitating execution on a variety of complex marketing programs assigned clients
Tracking & analyzing program results – reporting successes &/or identifying gaps – & recommending actions for improvement
Providing white-glove customer service to high-profile clients to ensure satisfaction, maintain relationships, & drive retention
Managing content development & asset deliverables with internal teams & external vendors – working with agency partners & creative services providers as well as occasionally contributing copywriting &/or content reviews
Managing resources for each assigned project to stay on schedule
Keeping internal & client teams informed on status & project details
Anticipating potential issues through frequently reviewing data & using critical thinking to implement actions needed to shift components & resolve issues
Effectively balance the needs of the client, agency, & partners
Requirements
BS/BA in Marketing or a related field of study
8-10+ years of experience in B2B Marketing Project & Program Management within the technology industry
Cybersecurity experience preferred
Background in marketing campaign management & program strategy with generalist skills & an interest in variety
Ability to successfully work on many types of marketing projects simultaneously
Prior experience in a client-facing role with suitable professional presence
Basic knowledge of lead qualification processes for Sales/Business Development Representatives & how marketing contributes to the sales pipeline
Reliable detail orientation & ability to meet deadlines while executing tasks thoroughly & double checking the work
Strategic orientation & ability to 'look around corners' for opportunities to improve results, & grow client sales & satisfaction
Creative & analytical skills - ability to solve problems with known or new solutions
Effective collaborator with the ability to act independently toward program goals when neede
Excellent written & verbal communication skills
Basic proficiency in Microsoft Excel, PowerPoint, Google Office
Details
Start Date: ASAP
Location: On-site (Princeton, NJ HQ or Midtown, NYC location)
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