Job Information
HSBC Community Marketing Manager in New York, New York
Description
Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.
The Community Marketing Manager will be responsible to develop and manage execution of integrated marketing communications strategy for multiple segments, portfolios or channels. Set communications/creative strategy and quarterly plans. Collaborate with marketing strategy and product development teams to support marketing plans and testing initiatives. Create focused messaging that increases awareness in the market. Develop and prioritize market plans and projects as needed. Monitor and analyze level of impact/success and communicate updates to business partners and external agencies. Support local community events with collateral and marketing materials.
As our Community Marketing Manager you will:
Provide regular communication updates to management and department heads to support collaboration and attainment of organizational goals. Collaborate with product managers and other internal clients to develop objectives, strategies and tactics for supporting key marketing initiatives. Manage programs supporting product launches, promotions and other marketing and sales driven efforts
Work closely with Community Development Relationship Managers and Community Mortgage Consultants to develop external-facing sales tools and collaborate with training function on required materials, messaging, Company presentations, and product information, etc
Execute marketing objectives within budget while maintaining accurate measurement of campaign effectiveness. Ensure detailed tracking and reporting of program/campaign performance is maintained, analyzed and presented to senior management
Promote an environment that supports diversity and reflects the HSBC brand
Ensure all marketing communications/creative strategies comply with Company brand standards. Supervise the routing review process to ensure accuracy of all communication materials.
Lead and manage execution of testing plans for multiple customer touch points, including direct mail, email, customer service and collection letters, billing statements, newsletters, telephone sales scripts, and by ensuring the development, implementation and ongoing evaluation of marketing best practices
Ensure that all employees are aware of and effectively identify and manage applicable money laundering, terrorist financing, sanctions and reputational risks
Complete other responsibilities, as assigned
For this role, HSBC targets a pay range between $82,600 and $123,900.
The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.
At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.
Qualifications
You´ll likely have the following qualifications to succeed in this role:
Minimum of five-seven years proven and progressive experience in marketing, communications, advertising, public relations, or equivalent
Minimum of a Bachelor’s degree in marketing, communications, related field or equivalent experience
Strong planning, project management, interpersonal and persuasion skills. proven creative, verbal, written, presentation skills and ability of communicating effectively within the organization and with customer groups
Demonstrated knowledge of business, products and services supported as well as the external environment affecting them
Ability to multi-task and work collaboratively across functional departments to accomplish business goals
Ability to travel
In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.
As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
Job Field: Communications and Marketing
Primary Location: North America-United States-New York-New York
Req ID: 0000KNV9