Job Information
Simon & Schuster Digital Marketing and Social Media Manager, Simon & Schuster Corporate Marketing in New York, New York
Digital Marketing and Social Media Manager, Simon & Schuster Corporate Marketing
1230 Ave of the Americas, New York, NY 10036, USAReq #376
Monday, November 18, 2024
Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
Simon & Schuster (S&S) seeks a Manager, Digital Marketing and Social Media to help ideate, produce, deploy and analyze a range of campaigns across our Corporate Marketing channels.
This role also calls for someone with a discerning editorial eye and community building mindset to inspire book lovers, influencers and everyday people to turn to S&S as the publisher of must-read books in every genre.
As a key member of the Corporate Marketing team, you’ll drive the social media strategy for our corporate social channels and collaborate across all S&S imprints to help increase book sales, audience growth and author awareness via organic social media. In this role you’ll not only ideate and produce compelling editorial content but leverage your skills to develop strategies that positively impact business goals.
The ideal candidate will possess a love for books, a collaborative spirit and a strong understanding of the social media landscape (particularly TikTok, Instagram and social shops). This role requires someone with 3+ years of marketing and social media experience with a record of creating engaging and innovative content that inspires audiences to discover, share and purchase.
Responsibilities include:
Contributing to S&S’s audience and revenue growth by conceiving and executing multitouch digital marketing and social media campaigns
Managing the ideation, creation, deployment and analysis of content across S&S’s corporate social media channels (Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn and Pinterest) via platforms like Sprout Social, Airtable and in-app natively
Developing and producing dynamic, trendy and engaging static and video content both in coordination with the S&S video/design teams and independently (familiarity with editing apps like Capcut, Canva, TikTok, and similar platforms a must)
Monitoring and actively participating in conversations across our social media channels to foster a positive and supportive community
Addressing any negative sentiments or crisis situations in a timely and empathetic manner, escalating issues to the appropriate internal teams if necessary
Leveraging brand advocates/influencers to share user-generated content and testimonials to boost awareness of S&S, its imprints and books
Creating, distributing and presenting social media analytics and reporting—highlighting audience growth, engagement and ecommerce sales attribution
Advising Imprints and authors on establishing and growing their online presence, as needed
Working closely with the S&S corporate and digital marketing groups, including the email, website, video, design, events, advertising, multicultural, communications/publicity and academic teams to amplify tentpole campaigns and projects via social
Cultivating strategic promotional partnerships and helping to develop S&S’s corporate influencer marketing program
Reporting on new social media and digital marketing trends, insights and best-practices
Preferred candidates should have:
3+ years of marketing experience in book publishing or related industry
Experience managing social media content creation, deployment and analysis (a history of drive awareness for TiKTok and Meta Shops a plus)
Knowledge of content and video editing tools including: Canva, CapCut, Final Cut Pro, Premiere, etc
Excellent communication and presentation skills (written and verbal)
Organized, detail-oriented, collaborative, and versatile to handle a range of projects
An interest in, and understanding of, the ever-evolving social media landscape
Ability to work nights and weekends, as needed
A love of books
Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.
Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice (https://www.simonandschuster.com/p/workplace-privacy-notice) , and eligible solely for the benefits plans thereof.
Other details
Job FamilyDigital / Social Media Marketing
Job FunctionAdvertising, Marketing, Promotions, Public Relations and Sales Manager
Pay TypeSalary
Employment IndicatorRegular
Min Hiring Rate$75,000.00
Max Hiring Rate$80,000.00
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- 1230 Ave of the Americas, New York, NY 10036, USA
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