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Digital Marketing Technology Product Manager / Business Analyst

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Details

Role: Digital Marketing Technology Product Manager / Business Analyst

Location: Alpharetta, GA OR NYC, NY

Job Description

• We are seeking a Digital Marketing Product Manager/Business Analyst to help several of our key functions including Adobe Workfront implementations vendor management across other digital marketing applications such as Qualtrics Seismic Yext etc.

• IT system owner support tasks such as management of security reviews entitlement management hygiene and contract renewals.

• Knowledge of Adobe Workfront and strong multi-tasking expertise is a must.

• Ability to work seamlessly across marketing engineering development and support teams.

Responsibilities

This is a mid-level position for a highly analytical self-motivated individual who will be working closely with Digital Marketing group on the following:-

• Configure Adobe Workfront based on business requirements and work closely with Adobe Fusion developer(s) to implement workflow automations for new and existing workflows.

• Facilitate Security Architecture reviews for new applications being onboarded- Manage application hygiene reviews and updates

• Assist in contract renewals for vendor applications working with business owners Sourcing and Legal.

• Troubleshoot application issues through analysis and escalation to internal technology or vendor support teams.

• Manage application decommissions

• Recommend digital marketing solutions based upon business problem statements and gaps

• Work with stakeholders to prioritize projects and enhancements as well as write strong business cases for senior management

• Convey business requirements to technical staff

Skills Required

• 5+ years of experience in Digital Marketing

• Experience with Adobe Workfront

• Solid vendor and relationship management skills

• 5-10 years of experience in product management project management and business analysis- Fluent in digital marketing terminology

• Strong understanding of SDLC- Ability to manage a project from start to finish and on-time

• Highly organized and able to work on multiple projects/clients simultaneously

• Experience in Agile and Scrum methodologies

• Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations

• Proficient in Microsoft Office (Microsoft Word Excel PowerPoint SharePoint Visio)

• Results driven self-motivated self-starter

Skills Desired:

• Subject matter expert in Adobes Marketing Cloud and product integration especially around content management analytics segmentation and targeting-

• Knowledge of interactive marketing initiatives and terminology (Paid Search SEO Affiliate Comparison Shopping Engines Email)

• Experience in Financial Services- Experience using JIRA

• Experience with Qualtrics Education Bachelors Degree

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

• Flexible work

• Healthcare including dental, vision, mental health, and well-being programs

• Financial well-being programs such as 401(k) and Employee Share Ownership Plan

• Paid time off and paid holidays

• Paid parental leave

• Family building benefits like adoption assistance, surrogacy, and cryopreservation

• Social well-being benefits like subsidized back-up child/elder care and tutoring

• Mentoring, coaching and learning programs

• Employee Resource Groups

• Disaster Relief

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, we'd love to hear from you with your recruiting contact.

Click the following link for more information on your rights as an Applicant

http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Salary Transparency Disclaimer

Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $100000 - $130000/yearly.

This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Ref. code: 80974

Posted on: Sep 26, 2024

Experience Level: Experienced Professionals

Contract Type: Permanent

Location:

Atlanta, USNew York, US

Brand: Capgemini

Professional Community: Software Engineering

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.