Shire Jobs

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.
• INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around.
• IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

We are looking for a Director on the Client Solutions team! Someone who is curious, analytical, and driven with a strong interest in media, marketing, and analytics. The Director will lead teams and work directly with clients to track and measure campaign performances as well as develop reporting and recommendations for optimizations.

• Managing a team of analytics professionals, providing guidance and mentoring
• Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
• Ability to communicate succinctly and professionally to senior leadership on the client side and working with agency leads
• Defining reporting solutions (e.g. automated dashboards, database solutions, enhanced data visualization)
• Leading conversations around media performance (e.g setting relevant KPIs, building learning agenda and measurement plans)
• Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
• Summarizing advertising measurements with media metrics such as reach and frequency, engagement rate, conversion rate, viewability, and fraud
• Accurately evaluate the effectiveness and performance of paid campaign advertising
• Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
• Have an innate curiosity for processes improvements and continually strive to be better
• Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
• Present analysis to internal teams and external clients
• Guide teams in reviewing media plans and placement taxonomy throughout the year, especially during planning season
• Build strong relationships with vendors we work with, collect custom report data monthly, and ensure partners follow the templates provided for processing
• Support the development of KPIs and campaign goals as part of the measurement framework
• Assist in annual benchmark development working with different internal teams
• Jump in to help with ad hoc requests and custom analyses
• Support ongoing QA for the database throughout the year across multiple data sources

• 7-10 years of experience in agency or client side digital media planning or media analytics
• Demonstrated success leading work multi-functional teams strongly preferred
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Demonstrated success in managing analytical, commercial, and managerial elements of a client relationship
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Initiative does not require candidates to have a college degree

• Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .