Job Information
Thrasio Director of Influencer Marketing in New York, New York
Thrasio, LLC seeks Director of Influencer Marketing in New York, NY. Lead the overarching strategy and day-to-day execution of all influencermarketing efforts for Thrasio and our brands. Manage internal team of influencer marketing specialists across partner success, campaign management, sales, UGC content sourcing and operations. Ensureinnovation and growth remains at the forefront and integral to the influencer marketing delivery - from new platforms/trends/analysis and internal education and operation. Stay ahead of emerging trends, technologies and influencers. Own the influencer measurement suite: including modeling, establishing KPIs, demographics analysis, measurement, calculating return oninvestment and real-time reporting; Leverage data to guide strategicthinking and decision making. Develop influencer creative briefs forcampaigns ranging from experiential to seeding, making recommendations to both in-house brand managers and influencers. Stay informed on platform and legal updates. Ensure the team is compliant across all legal requirements, privacy, brand and platform restrictions. Collaborate closely with a variety of senior stakeholders on campaign execution including marketing, creative, and content to execute. Foster external influencer relationships, including with individual partners, as well as influencer networks. Scale a brand new influencer marketing strategy for Thrasio and tackle platforms and systems to enable rapid growth. This position supervises 7 subordinate employees in the roles of: Senior Influencer Marketing Manager Influencer Marketing Manager Marketing Associate Influencer Marketing Associate Influencer Marketing Specialist Influencer Business Development Specialist. Requires a Bachelor’s degree in Marketing or a related field plus 3 years of experience. Additionally, this position requires 3 years of experience in each of thefollowing:• Experience with influencer and social media marketing (e.g. e-commerce/DTC or Amazonbrands);• Working with senior-level and cross-functional stakeholders;• Working with data and translating performance trends into businessstrategy;• Project management and working cross-functionally to move complexprojects forward;• Identifying scope ambiguous problems and executing creative solutions.Alternatively, the employer will accept a Master's degree in Marketing or arelated field plus 1 year of experience. Additionally, this position requires 1year of experience in each of thefollowing: • Experience with influencer and social media marketing (e.g. e-commerce/DTC or Amazonbrands);• Working with senior-level and cross-functional stakeholders;• Working with data and translating performance trends into businessstrategy;• Project management and working cross-functionally to move complexprojects forward;• Identifying scope ambiguous problems and executing creative solutions. Telecommuting is permitted for this position. Salary: $155,418-$214,642.00 per year. Applicants who are interested in this position may apply tohttps://www.jobpostingtoday.com/application/64066/apply
Minimum Salary: 155418 Maximum Salary: 214642 Salary Unit: Yearly