Accenture Life Science Digital Marketing Senior Manager (Clinical Trial Patient Experience) in New York, New York
The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. To unlock growth, clinical organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive
If you are passionate about clinical trials and creating or enabling the best experiences for Patients and HCPs, we want to meet you. If you relish delivering business and aiding clients in the life sciences industry to transform their marketing and digital organizations, we want to meet you! There is never a typical day at Accenture Interactive, that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with the client to bring ideas and innovation for customer relationships, digital marketing, and omni-channel solutions. You will aid our clients to transform their clinical organizations, including marketing, brand, IT and business organizations - Strategize, design, develop and implement patient recruitment, retention and engagement strategies that enable our clients to change the manner in which they deliver value. You will also be responsible for helping to drive new ideas with the client and ensure client value and ability to execute are front and center. You’ll engage in projects that design and stand up/activate Accenture’s agency and management consulting services. You’ll lead strategic engagements with our life sciences clients that encompass a wide range of activities, including assessments, strategic digital agenda, improved ways of working and roadmaps to provide recommendations, understanding both industry best practices and client business objectives. You have the opportunity to make impact into the lives of people!
Rethinking how our Life Science clients communicate with and market to their customers (HCPs, Patients, Caregivers), and how their organizations need to adapt to serve that vision and unlock value for our clients
Gathering and analyzing information from our clients to determine the most valuable opportunities to improve integrated recruitment performance and operations, and designing roadmaps, organizations, and operations to deliver this
Working with a broad team to innovate and build industry leading digital solutions, while being inspired by other industries
Identifying ineffectiveness and areas of opportunity within a client’s organization and determining strategic implications. Defining detailed plans, inclusive of people, process, and technology, to generate improvements
Leverage knowledge of marketing strategy, brand, and campaign operations to develop and implement patient recruitment and retention plans and approaches. Enable client teams to operate in a “new way of working”
Ability to oversee creative development with minimal oversight
Liaise with government regulatory bodies and is responsible for accurate submissions
Engaging with senior level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives
Supporting new business opportunities and organic growth through client relationship development, pitches and RFP responses
Evaluate program metrics and analytics; proactively solve challenges and problems
Stays current on industry trends in the recruitment / retention space
Assists in training and onboarding new team members
Be a thought-leader in marketing challenges to orchestrate and operate in new ways, including Agile Marketing, Legal/Medical/Regulatory Transformation, Content Innovation, to excel beyond industry standards
Manage project budgets and expenses; prioritize project responsibilities to comply with scoped work effort
Identify organic growth opportunities within the client’s business
YOUR EXPERIENCE: Basic Qualifications
10-12 years of marketing agency / consulting (marketing / marketing operations, sales experience with integrated CRM, direct-response and/or data-driven marketing, specifically in the Life Sciences)
A working knowledge of tools that Life Science commercial organizations use – Veeva, Adobe, SFDC, etc.
3+ years in a leadership capacity defining strategies and plans that improve and grow business outcomes
Minimum of 5 years of professional services in digital business, and digital marketing consulting to include developing large-scale strategy for global solutions for Fortune 500 clients, including requirements definition and implementation
SET YOURSELF APART: Preferred Qualifications:
Core management consulting skills including:
Strategic skills: strong critical thinker, ability to identify opportunities and architect solutions, and clearly communicate strategic ideas in a clear, simple manner
Subject matter expertise in specific TAs: oncology, diabetes, immunology, etc.
Subject matter expert in integrated marketing operations and processes with expertise in designing and understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels
Experience leading and facilitating working sessions, workshops, business development efforts and constructing long term plans for how we develop marketing operating model capabilities and services
Experience designing, developing and implementing marketing process and rolling out new organizational capabilities / teams to generate improved business results
Experience of key business performance metrics and KPIs. Knowledge of digital marketing best practices
Proven track record of growing revenue streams within/at global large-enterprise organizations; experience as part of a business development team
Ability to establish and grow long term trusted client relationships over time. Being the “go to” person whom the client trusts
Self-starter with strong organizational skills
Willingness to learn new things, innovate and grow
Able to collaborate across disciplines, teams and organizational lines
Understanding of CRM strategic concepts and services
Demonstrated leadership skills
Executive & Digital Leadership Workshop facilitation
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