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Publicis Groupe Manager, Analytics Modeling & Product Development in New York, New York

Company Description

(m)PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.

Overview

(m)PHASIZE is looking for future dynamic thought leaders in the field of marketing analytics and predictive modeling. Analysts will work closely with Managers, Directors and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation.

This role is largely for working with a major pharmaceutical client and as such experience in the healthcare/pharmaceutical industry will be beneficial, though not required.

Responsibilities

Position Accountabilities

  • Implement statistical modeling and analytic process in all stages of client projects while ensuring scientific and business integrity.

  • Deliver statistical and managerial interpretation of the results to client team

  • Standardize and automate analytic process to gain efficiency.

  • Execute empirical tests of newly developed concepts in early stage of products

  • Keep abreast with new development of analytic methods in academia and industry research

  • Suggest and create new product ideas in marketing analytics

Qualifications

For Manager level candidates:

Work Experience & Education Requirements

  • 3-5 years of marketing analytics experience with proven track record in statistical modeling and computational programming skill using statistical packages, with an emphasis on machine learning. The role will require the candidate to be able to translate the technical details related to statistical modeling into plain language for clients to understand.

  • Experience managing a team of 2-4 people a plus.

  • Experience in business and marketing/advertising data.

  • Graduate level coursework or degree in statistics, mathematics, or econometrics.

  • Bachelor’s degree required, Master’s degree a plus

  • Experience in the healthcare/pharmaceutical industry a plus

Job Requirements

  • Ability to translate client needs into a business plan and solution. Proficiency in statistical models (multivariate, linear & nonlinear, Bayesian, or time-series models; optimization techniques, and quantitative marketing research (Marketing Mix, Discrete Choice, or Forecasting), importantly the ability to use these models to solve problems.

  • Ability to debug code

  • Experience with R or Python.

  • Hands-on experience with Nielsen / IRI data, and marketing/media data a plus

  • Proficient in Microsoft Excel

Core Competencies & Skills

  • Strong analytic thinker and problem solver

  • Sound technical marketing research skills

  • Strong business understanding

  • Accountable for accomplishing own work

  • Ability to prioritize and manage multiple projects

  • Strong oral and written communication and presentation skills

  • Ability to manage multiple projects efficiently

  • Intellectually Curious

  • Debugging

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/25/2024.

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