Job Information
ESPN, Inc. Performance Marketing Associate Manager in New York, New York
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary:
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:
Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
Successfully apply paid media strategy within digital media channels
Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Implement ideas and processes for campaign & bid management
Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
Present learnings and results of media campaigns to cross-functional partners
Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
Collaborate with internal marketing teams and external media agency to contribute to overall media planning
Qualifications:
2+ years paid media planning & buying
Deep media buying knowledge of programmatic platforms preferred
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Experience with direct response campaigns
Highly skilled in all Microsoft Office Products especially Excel
Excellent written and verbal communication skills
Strong enthusiasm for all things Sports and Sports Fans
Ability to work with cross functional teams and multiple stakeholders
Strong priority management while handling multiple deliverables/work streams
Flexibility to work weekends when necessary for larger Sports events
Preferred Qualifications:
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)
Required Education :
- Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10100544
Location: New York,New York
Job Posting Company: ESPN
ESPN Productions, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.