Job Information
Robert Half Product Marketing Manager in New York, New York
Description
Robert Half is partnering with a Fortune 100 eCommerce enterprise in search of a Product Marketing Manager to join their team in NYC. This role is critical to driving product adoption, enhancing market perception, and positioning a leading DSP platform for success during a transformative year of growth. The ideal candidate will have extensive experience in ad technology, a deep understanding of DSP infrastructure and supply, and a proven ability to cater to the needs of large customer segments.
This role offers an exciting opportunity to be at the forefront of innovative marketing strategies in a fast-evolving ad tech landscape.
Duration: 9 months w/ potential to extend
Location: New York, NY (hybrid-onsite 3 days/week)
Pay Rate: $65-75/hour
Hours: 40 hours/week
Key Responsibilities:
Lead and execute product marketing strategies to maximize the adoption and success of DSP solutions.
Develop and implement marketing campaigns focused on core DSP infrastructure, supply, and key areas of growth.
Understand the unique needs of large customer segments, including brand direct clients, media agencies, and holding companies, and tailor marketing efforts accordingly.
Collaborate with cross-functional teams—product, sales, and leadership—to ensure strategic alignment and achieve shared objectives.
Build content and execute comprehensive marketing plans.
Requirements
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
At least 5 years of experience in product marketing, with a strong focus on ad technology and DSPs.
Proven track record of developing and executing successful marketing campaigns.
In-depth knowledge of the ad tech landscape and the needs of large customer segments.
Strong communication, collaboration, and leadership abilities in a fast-paced, dynamic environment.
Top Skills:
Ad technology expertise
DSP infrastructure knowledge
Proficiency in Microsoft Office
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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