Job Information
Axonius Inc Senior Manager of Brand, Content and Customer Marketing in New York, New York
Overview: The Senior Manager of Brand, Content, and Customer Marketing is a key leadership role responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive engagement, and foster customer loyalty. This position requires a strategic mindset, strong leadership capabilities, and a deep understanding of brand management, content marketing, and customer relationship management.
Key Responsibilities:
- Brand Strategy and Management:
- Develop and execute brand strategies aligned with company goals, values, and target audience preferences.
- Define brand positioning, messaging, and voice across all marketing channels and touchpoints.
- Oversee the implementation of brand guidelines and standards to ensure consistency and cohesion in all brand communications.
- Content Strategy and Development:
- Lead the development of a comprehensive content strategy that aligns with brand objectives and resonates with target audiences.
- Collaborate with cross-functional teams to create high-quality, engaging content across various formats and channels, including blog posts, whitepapers, videos, social media posts, and more.
- Ensure content is optimized for SEO, user experience, and lead generation purposes.
- Customer Marketing and Engagement:
- Develop and execute customer marketing programs to drive customer retention, satisfaction, and advocacy.
- Segment customer base and develop targeted marketing campaigns to nurture relationships and encourage repeat purchases.
- Implement customer feedback mechanisms to gather insights and continuously improve the customer experience.
- Campaign Management and Execution:
- Lead the planning, execution, and optimization of integrated marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.
- Collaborate with internal stakeholders, including product marketing, sales, and creative teams, to develop campaign messaging, assets, and timelines.
- Monitor campaign performance metrics and KPIs to track progress and ROI, and adjust strategies as needed to achieve objectives.
- Team Leadership and Development:
- Build and lead a high-performing team of marketing professionals, providing guidance, mentorship, and support to foster individual growth and team success.
- Set clear goals and expectations, and establish processes and workflows to ensure efficient and effective execution of marketing initiatives.
- Foster a culture of collaboration, innovation, and continuous learning within the marketing team.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred).
- 8+ years of experience in marketing, with a focus on brand management, content marketing, and customer marketing.
- Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
- Strong leadership skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts.
- Strategic thinker with a data-driven approach to decision-making and problem-solving.
- Proficiency in marketing automation tools, content management systems, and analytics platforms.
- Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines.
*The listed pay range is not inclusive of bonus or equity, it reflects only base.
#LI-LW1 #LI-REMOTE
Axonius is committed to fair and equitable compensation packages. A candidate's salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus
A little more about Axonius:
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.
Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius has been recognized with the Great Place to Work Certification and was named to Dun's Best Start Up Companies to Work for Over 100 Employees. For two years in a row, Axonius was ranked Deloitte Technology Fast 500 list as well as included on Inc. magazine's 2022 Best Workplaces list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.
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At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly