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Senior Manager, Public Relations

Department: Communications

Employment Type: Full Time

Location: Stephen A. Schwarzman Building

Reporting To: Sandee Roston

Compensation: $90,000 - $105,000 / year

Description

Overview

The Communications & Marketing Department is responsible for advancing the Library’s mission and priorities through the promotion of its services, resources, locations, collections, programs, events, and exhibitions to a broad array of audiences and communities, both external and internal. Leveraging both print and digital platforms and channels, the Department positions the Library as a cultural and educational leader and seeks to attract and engage new audiences across New York City and around the world.

The Senior Manager of Public Relations works with the Director of Media Relations to lead and implement the press and public relations strategy for The New York Public Library. This position involves leading media strategy on the highest-visibility press launches, including system-wide initiatives and campaigns, education programs, and major NYPL announcements. Additionally, the Senior Manager takes the lead role in handling and managing incoming press requests in a busy, fast-paced environment. Candidates with experience in rapid-response and crisis communications are preferred. The Library receives a wide range of media requests – from its funding in the city budget to its world-renowned research collections. We are looking for a seasoned generalist with the curiosity and skill to see and amplify the many stories it holds.

We are looking for someone we can count on to:

Own :

• Strategy for media relations

• Project management for press events (rallies, branch openings, press conferences, etc)

• Public relations and information, including patron emails and responding to public inquiries

Teach :

• Best practices for garnering press stories

Learn:

• All about NYPL’s 92 sites and the diverse communities they serve in order to promote them

Improve :

• Department processes and media lists, cross-functional communications

Some expectations for this role are that within:

1 month , this person will:

• Familiarize themselves with the workings of the Library and the Communications Department

3 months , this person will:

• Manage press for upcoming Library events, campaigns, launches that are part of their portfolio

6 months and beyond , this person will:

• Lead media strategy on the highest-visibility press launches, including system-wide initiatives and campaigns, education programs, and major NYPL announcements

Responsibilities

• Works closely with the Director of Media Relations to develop overall press strategy for the Library, including system-wide campaigns and Library priorities

• Develops, plans, and manages press events to secure media

• Represents Media Relations in internal and external meetings as an expert who can provide guidance on these matters

• Maintains relationships with key media

• Writes media advisories, talking points, press releases, project briefs, communications plans, and backgrounders as needed for interviews, events, and campaigns

• Draft public communication around important branch events for patrons and to press

• Develops and executes media partnerships strategies for the Library, including identifying who would make key Library partners

• Maintains relationships with key partners and potential partners

• Works within the Department and the Library as a whole to facilitate partnerships

• Perform other related duties as necessary

Required Education, Experience & Skills

Required Education & Certifications

• Bachelor’s Degree, or an additional three years of relevant work experience

Required Experience

• 6+ years of relevant experience working with media

• Experience with rapid response, crisis comms, and responding to public questions preferred

Required Skills

• Excellent written and verbal communication skills

• Ability to forge strong cross-functional relationships

• Creative thinker

• Highly organized

• Deep understanding of press and public relations

• Ability to multitask

• Develop and execute on strategy

Managerial/Supervisory Responsibilities

• N/A

More...

Core Values

All team members are expected and encouraged to embody the NYPL Core Values:

• Be Helpful to patrons and colleagues

• Be Resourceful in solving problems

• Be Curious in all aspects of your work

• Be Welcoming and Inclusive

Work Environment

• Hybrid/office setting - 3 days in office, 2 days remote; subject to change

Physical Duties

• May require travel within New York City

Pre-Placement Physical Required?

• No

Union/Non Union

• Non-Union

FLSA Status

• Exempt

Schedule

• Monday through Friday, 9 AM to 5 PM

• Hybrid

• Some nights and weekends required

This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed.

The New York Public Library Salary Statement

At the Library, we believe that pay transparency and pay equity are important to ensuring we source the best candidates and keep the best employees. When making a determination as to the appropriate salary for a candidate, we consider a variety of factors such, including, but not limited to, the position requirements, the skills, prior experience, and educational background required or preferred for the job, the scope and impact of the role within the organization, internal peer equity, and the candidate's specific training, experience, education level, and skills. No single factor is conclusive; the Library reserves the right to consider any and all relevant factors and make a decision consistent with its policies.

Union Salaries are determined by collective bargaining agreement(s).