Job Information
LiveRamp Director Business Development Publisher Connectivity in New York
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
About LiveRamp 's Publisher Team
LiveRamp’s publisher team is responsible for driving the success of one of our most important strategic initiatives, the Authenticated Traffic Solution (ATS). We create trusted partnerships with publishers, broadcasters and app developers to ensure we have the world’s most premier ecosystem.
About this job
In this role, you will lead publisher business development across a portfolio of relationships for top strategic accounts driving adoption of the Authenticated Traffic Solution and other publisher solutions across North America.
You'll work closely with multiple LiveRamp stakeholders to ensure we're able to rapidly onboard publishers to use this service. You'll develop strong relationships with the largest publishers across the market and be seen as their advisor for identity and data collaboration.
Pipeline Management - You’ll oversee all aspects of the North America publisher pipeline growth and forecast timelines and potential blockers.
Pitching to Publishers - You’ll be able to quickly and articulately pitch the value of people-based identity to a publisher and why they should implement our Authenticated Traffic Solution. You’ll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.
Day-to-day workstream tracking – You’ll be working with many publishers, all on different timelines. It’s critical that you’re able to project manage the different efforts and make sure that we’re meeting goals around contract signing and implementation. You’ll be the project manager across legal, privacy, product, and implementation and you’ll be responsible for making sure the publisher’s needs are met.
Publisher Relationship Management - Once a publisher has adopted, that's just the beginning. You'll nurture a long term, strategic relationship with the publisher and become their go to person on identity.
Product Expertise - You’ll be able to explain and pitch products to publishers of all types including traditional web, app, CTV, AI and Retail Media.
Qualification & Experience
More than 7 years' experience in a senior Business Development, Sales or Client management role.
Strong existing publisher network across North America with executives and senior decision makers.
AdTech background is a big plus - particularly an understanding of header bidding, TCF, SSP, DSP and/or Identity solutions.
Remarkably driven, operationally strong and well organized. The ability to track and forecast pipeline opportunities is key. This is a major, fast paced initiative for LiveRamp and you’ll be crucial to its success.
Independent and self-sufficient. You need little management, only coaching and mentorship.
Strong track record of working with a range of stakeholders to deliver on your objectives.
Excellent time management, project management and communication skills.
Benefits:
People: work with talented, collaborative, and friendly people who love what they do.
In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.
Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.
LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Savings: our 401K matching plan helps you plan ahead.
RampRemote: a comprehensive program to assist you in setting up a home office that works for you
Location: New York Office
The approximate annual base compensation range is $225,500 to $265,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.
More about us:
LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here (https://liveramp.com/diversity-inclusion-belonging/) to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.
We are proud to be an equal employment opportunity and affirmative action employer. We believe in diversity and do not discriminate based on race, color, religion, sex, age, national origin, veteran status, sexual orientation, gender identity, disability, or any other basis of discrimination prohibited by law.