Job Information
TEKsystems Digital Engagement Specialist in Newark, New Jersey
Description
The Digital Engagement Specialist will play a crucial role in driving user engagement for a consumer-facing Panasonic Kitchen+ mobile app. This role involves overseeing content marketing strategies within the app, as well as across common social platforms, to build and maintain high levels of user interaction. The Digital Engagement Manager will use data and analytics to track performance, gain insights into customer behavior, and recommend strategic adjustments. • WORK HOURS: Core time 12 – 4 pm ET • HOURS PER WEEK: 25 – 35 hours / week
Skills
marketing strategy, content marketing, reporting tools, CRM, Stakeholder Management, content strategy, Digital marketing, google analytics, firebase, mixpanel
Top Skills Details
marketing strategy,content marketing,reporting tools,CRM,Stakeholder Management,content strategy,Digital marketing,google analytics,firebase,mixpanel
Additional Skills & Qualifications
Competencies: • Strong analytical and data-driven decision-making skills. • Excellent communication and project management skills. • Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders. • Experience in managing and coordinating across culturally diverse and remote teams. Communications: • Strong written and oral communication capabilities, are required. • Ability to make major presentations to high-level internal and external contacts a must. 1. Content Marketing and Strategy (20%) - Develop and implement content strategies for user engagement. - Partner with Fresco for catalog building and upload recipes. - Manage in-app messaging, push notifications, and social media campaigns. - Align content with brand and marketing objectives. 2. Analytics and Reporting (20%) - Track and analyze user engagement metrics. - Use data to understand behavior, identify trends, and optimize strategies. - Generate performance reports and test new content formats. 3. Team Leadership and Coordination (20%) - Lead and manage teams across different markets. - Foster collaboration and manage external agencies for content production. 4. Stakeholder Management (20%) - Collaborate with internal teams to align engagement strategies with business goals. - Act as the primary contact for engagement initiatives. 5. User Experience Improvement (20%) - Work with the Fresco team to enhance user experience based on data and feedback. - Recommend feature enhancements to boost engagement and satisfaction.
Experience Level
Intermediate Level
Pay and Benefits
The pay range for this position is $52.82 - $52.82
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position will be accepting applications until Dec 17, 2024.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.