Job Information
Sallie Mae Manager, Digital Marketing, Search & Display Advertising in Newton, Massachusetts
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
What You'll Contribute
The Manager, Digital Marketing, Search & Display Advertising, will be responsible for executing and optimizing our paid media initiatives in Search Engine Marketing (SEM) and Display Advertising campaigns. The successful candidate will possess deep hands-on experience in campaign setup, execution, bid optimization and measurement for both Google and Microsoft Bing Search engines. You will also have hands-on experience with performance media execution in the display advertising space; working with various media partners to achieve set performance goals through continuous testing, targeting and optimization strategies.
What You'll Do
Plan and execute performance media campaigns across SEM, display and emerging media channels. This will include hands-on setup and execution of campaigns.
Monitor and analyze campaign performance metrics, such as Cost Per Click (CPC), Cost Per Conversion, Cost Per Thousand (CPM) and other business-relevant media KPIs.
Interface and collaborate with external media vendors and advertising agencies to identify the best possible performance media opportunities to execute marketing strategies and achieve customer acquisition goals.
Create, execute and report on a robust test and learn roadmap in collaboration with our internal analytics teams and marketing channel managers.
Utilize internal workflow management systems to ensure the timely creation, delivery, approval and archiving of advertising creative content.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What you have
Minimum education, skills and experience required.
5+ years of experience in digital media, with hands-on experience, preferably at an advertising agency, financial services, ecommerce-focused, or similar fast-paced, performance media environment.
3+ years of experience working hands-on in Search Engine Marketing (SEM). The successful candidate will possess experience in campaign setup and measurement, as well as keyword-level bid adjustment and optimization.
Experience working hands-on in Display Advertising, with a specific focus on Pay Per Click (PPC) and Cost Per Acquisition (CPA) campaigns. The successful candidate will be able to setup and execute display media campaigns across various media partners including Demand Side Platforms (DSP).
Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns.
Experience with using analytics tools such as Adobe or Google Analytics preferred.
Knowledge of Search Engine Optimization (SEO) and the relationship between paid and organic media channels a plus.
Proactive and results-oriented mindset, with the ability to identify opportunities for improvement and drive measurable results on a continual basis.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Bachelor's degree in marketing, communications, or a related field.
The Americans with Disabilities Act
The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here (https://salliemae.com/legal/pay-transparency-policy/) to view the U.S. Pay Transparency Policy, here (https://mandatoryview.com/productview) for federal job applicant notices, and here (https://acrobat.adobe.com/link/review?uri=urn%3Aaaid%3Ascds%3AUS%3A5637b18d-10f3-4877-a3fe-481683f1eb1c) to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click https://https/www.eeoc.gov/employees-job-applicants. https://https/www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf. Click https://https/www.salliemae.com/legal/pay-transparency-policy/ to view the U.S. Pay Transparency Policy.