Job Information
Teradyne Digital Marketing Specialist in Novi, Michigan
Digital Marketing Specialist
Universal Robots is the market leader in the collaborative robotic space, and we are just getting started. We are looking for an ambitious, creative, and insightful digital marketing specialist who will develop, test, optimize and execute digital advertising on paid social platforms, search engines and programmatic marketing platforms. In this role, you will also work with Universal Robots’ extended marketing family, executing both regional and global digital strategies. You will be responsible for analyzing and transforming performance data into actionable recommendations and securing implementation.
Although this is a remote position, we prefer someone living in the greater Detroit area, or someone who lives within a few hours' drive from our Novi, MI office.
Teradyne is not considering candidates who require sponsorship for this position.
Responsibilities:
Develop and implement online marketing strategies, such as SEO, PPC, email, and social media campaigns for the North America market
Create and manage engaging online content, such as blog articles, videos, graphics, and ads; and monitoring and analyzing their performance
Manage and grow the digital presence of the company or brand in various platforms for the region
Stay up to date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
Ability to work closely with our global digital marketing team
Manage our third-party digital marketing agency on a regional level
Manage the monthly budget accordingly
Be able to analyze campaigns and make recommendations, whether it is a replacement of ad creatives, a technical change in the ad set up or a full restructure of a campaign
Requirements:
2-4 + years of experience in the digital media buying space, with focus a on paid social, SEM and programmatic
Experience with LinkedIn, META Ads or other marketing platforms
Ability to follow projects and tasks through to the end
Experience from an agency (not required)
Bachelor’s degree in Marketing, Communications or other related field of study
Great analytical skills
Creative digital concept development skills
Great collaborations skills
Strong problem-solving and troubleshooting abilities
SEO knowledge
#LI-SMTER
Current openings may involve access to export controlled technology and may be subject to export licensing requirements prior to employment. ATTENTION APPLICANTS WITH DISABILITIES: If you’re unable to access our on-line application due to a disability you may visit one of our locations or our Corporate Office at 600 Riverpark Drive, North Reading, MA and request a paper application form. In addition, you may also contact the HR Service Center at 978-370-3041 or contact them at HR.Service.Center@teradyne.com for additional assistance. LitePoint, a Teradyne Company is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.