Shire Senior Product Manager - Genetic / Rare Diseases in Paddington, United Kingdom

The Senior Product Manager will be the brand champion for their assigned product(s) and will lead the marketing strategy and delivery through the full product life cycle (pre-launch & launch).

Due to new product launches a targeted growth we are recruiting within immunology, Haematology/HAE and Genetic Disease portfolios

Primary Duties

  • To provide strategic and tactical marketing support for agreed brands, that aligns with common objectives between local Health economy and Shire

  • Development of annual brand plan for assigned product(s) and the implementation, and measurement of impact, of these plans

  • To maximise revenue potential for the agreed brands, by developing tools that enable and support the Shire team in promoting key messages appropriate to their customers.

  • To ensure that relevant product and therapy area knowledge is disseminated across the Shire business to allow for a consistent and coordinated approach to our customers

  • To lead development of specific strategies for key customer groups across the assigned Shire brands

  • Communicate effectively with the sales team to ensure implementation of the brand strategy

  • Brief and monitor agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met.

  • Interpretation & communication of key environmental changes and the likely opportunities and threats posed to the specific products assigned – develop scenario plans to optimise opportunities or mitigate threats

  • Develop specific approaches for customer types using the most appropriate channels and monitor effectiveness through KPIs

  • Ensure multiple e-media & digital platforms are utilised whenever appropriate to disseminate brand messages to our key customers and their professional bodies

  • Responsible for managing allocated programmes & budgets

  • Ensure adherence to Shire SOPs and policies at all times

  • Responsible for sales and promotional spend within agreed limits for appropriate brands

Education and Experience Requirements


  • Direct experience of working with breadth of local Health economy customers

  • Demonstrated leadership skills

  • Experience of managing complex projects

  • Experience of working within cross-functional teams

  • Exceptional organizational, planning and problem solving skills.

  • Interpersonal skills and the ability to work across departments.

  • High levels of impact and influence – both internal and external

  • Excellent communication skills; verbal, written and power-point presentations

  • Drive and determination to succeed

  • Analytical thinker

  • Self starter, able to complete tasks and manage to deadlines


  • Degree in life sciences or equivalent

  • Further qualification in business or marketing

  • Product marketing experience

Key Skills, Abilities, and Competencies

Agency management

Creation of and participation in advisory boards

Budget management

Embracing Change

Energy and Drive

Accountability and Ownership

Delivering Excellence

Decision Making

Business Acumen

Budget planning and management

Compliance awareness

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.