Shire Senior Product Manager - Genetic / Rare Diseases in Paddington, United Kingdom
The Senior Product Manager will be the brand champion for their assigned product(s) and will lead the marketing strategy and delivery through the full product life cycle (pre-launch & launch).
Due to new product launches a targeted growth we are recruiting within immunology, Haematology/HAE and Genetic Disease portfolios
To provide strategic and tactical marketing support for agreed brands, that aligns with common objectives between local Health economy and Shire
Development of annual brand plan for assigned product(s) and the implementation, and measurement of impact, of these plans
To maximise revenue potential for the agreed brands, by developing tools that enable and support the Shire team in promoting key messages appropriate to their customers.
To ensure that relevant product and therapy area knowledge is disseminated across the Shire business to allow for a consistent and coordinated approach to our customers
To lead development of specific strategies for key customer groups across the assigned Shire brands
Communicate effectively with the sales team to ensure implementation of the brand strategy
Brief and monitor agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met.
Interpretation & communication of key environmental changes and the likely opportunities and threats posed to the specific products assigned – develop scenario plans to optimise opportunities or mitigate threats
Develop specific approaches for customer types using the most appropriate channels and monitor effectiveness through KPIs
Ensure multiple e-media & digital platforms are utilised whenever appropriate to disseminate brand messages to our key customers and their professional bodies
Responsible for managing allocated programmes & budgets
Ensure adherence to Shire SOPs and policies at all times
Responsible for sales and promotional spend within agreed limits for appropriate brands
Education and Experience Requirements
Direct experience of working with breadth of local Health economy customers
Demonstrated leadership skills
Experience of managing complex projects
Experience of working within cross-functional teams
Exceptional organizational, planning and problem solving skills.
Interpersonal skills and the ability to work across departments.
High levels of impact and influence – both internal and external
Excellent communication skills; verbal, written and power-point presentations
Drive and determination to succeed
Self starter, able to complete tasks and manage to deadlines
Degree in life sciences or equivalent
Further qualification in business or marketing
Product marketing experience
Key Skills, Abilities, and Competencies
Creation of and participation in advisory boards
Energy and Drive
Accountability and Ownership
Budget planning and management
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.