Job Information
Envista Holdings Corporation Trade Marketing Manager Nordic and Baltics in Remote, Denmark
Job Description:
Key Responsibilities:
Own and manage dealer marketing funnel actions to achieve sales-out growth targets.
Design and establish new growth initiatives in collaboration with dealers and Kerr Nordic/Baltic´s sales management.
Responsible and accountable for the territory’s marketing budget and to maximize the return on investment (ROI) of the marketing spend to deliver sell-out growth.
Coordinate and share best practices with the respective Business Units, other regional marketing managers, local sales team and other OpCos to develop strategies, achieve sales and marketing objectives, influence and localize global initiatives to develop & execute local downstream marketing activities.
Establish and execute an events program to include tradeshows, digital events and hands-on courses with the sales team and selected dealer partners.
Use CRM and marketing automation tools to measure effectiveness of marketing initiatives and accelerate learnings.
Evaluate dealer partner sell-out data, customer trends, market conditions, competitor performance and implement / adjust marketing plans accordingly.
Track the success of campaigns and promotions in terms of lead generation and sales conversion and implement countermeasures when necessary.
Demonstrate technical marketing skills and product knowledge to ensure effective selection of focus products and launch of new products.
Evaluate market conditions to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
iBuy and Powertool.
Market segmentation.
Own competition analysis regarding price positioning, new products, marketing activities.
#LI-EU1
Job Requirements:
Bachelor’s Degree in Marketing
Experience in a B2B and/or B2C selling environment - including background in the dental, healthcare technology or diagnostic industry.
Fluent knowledge of English is mandatory, other national languages are highly desirable (Nordic/Baltic language)
Operating Company:
Kerr
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .