Job Information
Ascension Health Senior Director of Product Analytics and Design Research in Remote, United States
Details
Department: Growth Marketing & Digital Experience
Schedule: Monday - Friday, 8 hour shift
Location: Remote
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
*Please note, benefits and benefits eligibility can vary by position, exclusions may apply for some roles (for example: Travel, PRN, Short-Term Option, etc.). Actual compensation offer will vary based upon role, education, experience, location, and qualifications. Connect with your Talent Advisor for additional specifics.
Responsibilities
Ascension is seeking a Senior Director of Design Research and Product Analytics to lead the Digital Insights and Outcomes practice within our Growth Marketing and Digital Experience (GMDx) team. This role will be accountable for leading all aspects of the Design Research and Digital Product Analytics functions, including people management, discipline operations, and the quality of the team’s work product, all in service of informing digital product design, roadmaps and maximizing the probability of achieving desired KPIs and outcomes.
Ascension, one of the largest non-profit healthcare systems in the United States, has a Mission of sustaining and improving the health of all individuals and communities through spiritually centered, holistic care. The organization established GMDx to support this Mission by elevating awareness of and ensuring access to its healthcare services. The department includes marketing, digital product, digital engineering, design, and research capabilities, working collaboratively and leveraging a wide variety of digital technologies to pursue those objectives.
Having an outcomes orientation and leveraging mixed methods research are core to the department’s ways of working. The Senior Director of Design Research and Product Analytics will serve as a key leader in advancing these behaviors across our teams through advocacy, strategy, and enablement. The Digital Insights and Outcomes team will collaborate with department and product leadership to proactively identify opportunities to advance strategic objectives and KPIs, drawing upon industry and organizational data, product analytics, and research insights. The team is responsible for ensuring our digital products are properly instrumented and analytics reviewed on an ongoing basis, and partners with product teams to identify opportunities, craft hypotheses and experiments, and conduct human-centered design research to understand consumer and organizational needs and evaluate potential solutions. It is responsible for generating actionable insights through rigorous research and ensuring expedient, data-informed decision-making across our digital product portfolio.
The Senior Director is accountable for these team responsibilities and defines the team composition and operations, including staffing and managing both Digital Product Analytics and Design Research staff. The Senior Director will routinely collaborate with department executives, proactively bringing forward insights and opportunities to shape department strategy and collaboratively explore possibilities.
The ideal candidate will have a strong background and leadership experience in design research and product analytics, fluency in product strategy and experiment design, insatiable curiosity to understand the current state and imagine possibilities, and the leadership skills to influence behaviors and effectively communicate insights and recommendations.
Key Objectives:
Drive an outcomes orientation and evidence-based decision making within GMDx teams, and partner with GMDx leadership to monitor and demonstrate organizational impact.
Provide actionable insights derived by integrating diverse research and analytics efforts, and catalyze teams with empathy for those being served and inspiration for design.
Oversee and streamline research and analytics activities to optimize resources and maximize the impact of insights on strategic priorities.
Foster collaboration among cross-functional teams to effectively translate insights into digital product and service enhancements.
Responsibilities:
Set and drive strategy for scaling research and analytics impact across the department, including optimization of how to best deliver value in a continuous delivery digital product environment.
Identify opportunities for leveraging human-centered qualitative research, product analytics, and data science to inform and advance organizational objectives.
Operationalize the coordination, prioritization, and integration of research and analytics efforts across digital product design, human-centered research, product analytics, consumer insights, and data science teams. This includes maintaining close relationships with key contacts in Marketing Science, Consumer Insights, and Data Science.
Lead the development and implementation of advanced analytics frameworks to ensure continuous optimization of digital product performance and alignment with key business KPIs.
Oversee the integration of digital product analytics tools, ensuring accurate instrumentation, data collection, and reporting for real-time insights into product performance.
Work closely with data engineering and architecture teams to develop roadmaps, write requirements, and create user stories to ensure proper instrumentation and data collection.
Develop processes and guidelines to streamline the prioritization, generation, and dissemination of actionable insights.
Provide guidance and oversight on design research projects and experiments, ensuring they are robust, timely, and aligned with Ascension's strategic goals and values.
Communicate insights and recommendations to senior management and stakeholders through clear, concise, and compelling presentations and reports.
Serve as subject matter expert on qualitative and quantitative research methods and drive team advancements in their use of mixed methods. This includes research and analytic activities across exploratory, evaluative, and validation phases, including but not limited to qualitative and quantitative data gathering, contextual inquiry, ethnography, empathy exercises, co-design sessions, synthesis methods, usability evaluations, and A/B testing.
Ensure adherence to healthcare regulations and data privacy standards in all research and analytics activities.
Develop and deliver training programs and materials to educate team members and stakeholders on using tools, methods, and frameworks for leveraging insights and analytics, and becoming more outcomes oriented.
Manage and oversee team members' career development and growth across various research and analytics disciplines - with direct management responsibilities over the Design Research and Product Analytics Teams.
Requirements
Education:
- High School diploma equivalency with 5 years of applicable cumulative job specific experiencerequired, with 2 of those years being in leadership/management OR Associate's degree/Bachelor'sdegree with 3 years of applicable cumulative job specific experience required, with 2 of those yearsbeing in leadership/management.
Additional Preferences
Bachelor’s or Master’s degree in Design, Design Research, Data Science, Business Administration, or a related field.
At least 10 years of experience in a leadership role within digital product management, design research, or data analysis, preferably including experience in medium to large ecommerce or other digital goal-setting domains
Proven ability to lead, manage, and optimize teams across various research and analytics disciplines, to deliver actionable insights and operate with efficiency at scale.
Strong analytical skills including fluency in quantitative research methods, statistics, and design of experiments.
Experience with scripting languages (e.g. Python, Ruby, Perl, Bash) for orchestration and data manipulation, and with digital analytics platforms, specifically Amplitude and Google Analytics.
Data engineering experience, including SQL and experience manipulating structured and unstructured data sources for analysis.
Strong research skills including fluency in qualitative research methods, human-centered design, design strategy, and research study design.
Excellent communication and interpersonal skills, with the ability to engage and influence senior executives and stakeholders.
Experience collaborating with data engineering and architecture teams to develop instrumentation roadmaps and requirements
Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
#LI-Remote
Why Join Our Team
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
Equal Employment Opportunity Employer
Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf) poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
E-Verify Statement
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)