Job Information
Robert Half Campaign Marketing Manager in Ridgefield Park, New Jersey
Description
Robert Half is seeking an experienced Campaign Marketing Manager to join a growing team with our New Jersey based client.
This role will be responsible for achieving incremental growth of qualified marketing generated leads within our demand generation functions, reporting to the Director of Demand Generation. The ideal candidate will have hands-on experience managing multi-channel paid media campaigns, optimizing paid and organic channels, and interpreting data to drive insights.
Start Date: October 2024
Type: Full-time, permanent position
Location: Ridgefield, New Jersey (Role will be HYBRID. Must be able to commute 1-2 days a week)
Salary: $80,000+/annually
Key Responsibilities
Develop and execute paid media campaign strategies across various channels, including Google Ads, Microsoft Ads, LinkedIn, Facebook, Twitter, Display, and emerging platforms.
Collaborate with web, design, and content teams to create compelling landing pages, ad content, and image/video ads.
Manage marketing strategies to drive qualified leads and online traffic using paid search, social ads, display ads, retargeting ads, etc.
Drive web traffic to generate new leads and nurture existing leads towards conversion.
Analyze and report on ad performance data to identify trends, launch experiments, and generate learnings.
Execute advanced ad strategies including audience segmentation, keywords, bidding strategies, geo-targeting, etc.
Work with team members to assist on additional marketing projects such as event planning, website updates, email campaigns, social media, reporting, and operations as needed in relation to demand generation.
Monitor, optimize, and ensure the quality of ad campaigns daily.
Qualifications
A Bachelor's Degree and Minimum of 5 years of related digital marketing B2B services experience in paid media, gained from agency, in-house, or both.
Hands-on experience in management of PPC, paid social, display, retargeting, and programmatic advertising platforms a must.
Highly analytical with proficiency in Google Analytics or similar reporting tools.
Proven skills in targeting ideal customer profiles (ICPs), driving MQLs, SQLs, and booked meetings.
Familiarity using CRMs and MAPs – specifically Pardot Salesforce and Sales Salesforce.
Previous success in driving paid B2B media campaigns for both B2B services and B2B SaaS offerings.
Experience with audience targeting, remarketing, and tracking tools.
Proficiency in landing page creation, ad copywriting, and conversion rate optimization.
Requirements
Minimum of 5 years of related digital marketing B2B services experience in paid media, gained from agency, in-house, or both.
B2B experience and a B2B mindset a must.
Hands-on experience in management of PPC, paid social, display, retargeting, and programmatic advertising platforms a must.
Strong understanding of B2B demand generation or performance marketing principles.
Highly analytical with proficiency in Google Analytics or similar reporting tools.
Proven skills in targeting ideal customer profiles (ICPs), driving MQLs, SQLs, and booked meetings.
Excellent communication and presentation abilities.
Self-starter mindset with the ability to drive day-to-day campaign optimization initiatives autonomously.
A self-driven ability to perform deep research into offerings, customer profiles, and product capabilities and then launch/scale appropriate campaigns based upon that information.
Familiarity using CRMs and MAPs – specifically Pardot Salesforce and Sales Salesforce.
Previous success in driving paid B2B media campaigns for both B2B services and B2B SaaS offerings.
Experience with audience targeting, remarketing, and tracking tools.
Proficiency in landing page creation, ad copywriting, and conversion rate optimization.
Design sensibility – knowledge of design tools a plus.
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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