Job Information
Central Wyoming College
WY PBS Director of Marketing, Outreach and Communications in
RIVERTON, Wyoming
- Works with CEO and strategic planner to develop and execute a station-wide marketing strategy.
- Coordinates all marketing efforts for content, programming, and proof-of-performance/image building including television, print, digital, and any new and emerging platforms.
- Oversees program guide creation, editing, layout, and printing, including ensuring contractual arrangements are made for publication and distribution
- Oversees web content development and serves as primary contact with vendors to ensure accuracy of publications and promotions materials
- Oversees all communications including press releases, social media posts, website, and promotional materials. Acts as liaison between the station and media outlets.
- Oversees database management of email and physical addresses of key constituents and influencers.
- Supervises marketing staff.
- Work collaboratively with the station's management team in the implementation of strategic communication and marketing plans.
- Connect with PBS national and local station staff to learn about new initiatives and opportunities.
- Develop and manage annual budget for marketing and communications.
- Oversee all brand development and implementation efforts for the station to build brand awareness and enhance the image of Wyoming PBS and WY PBS programming across the state.
- Work with producers and graphic artist for all programming brand development and implementation.
- Oversee the station's social and digital media communications strategies.
- Provide leadership, management, and supervision for the Marketing and Outreach Department, including responsibilities relating to project assignments and deadlines as well as personnel administration.
- Participate in local, state, regional, and national activities to promote Wyoming PBS and WY PBS content.
- Other duties as assigned.