Job Information
Abbott Digital Marketing and CRM Manager in Rome, Italy
The Digital Marketing & CRM manager is accountable for the digital strategy, performance of the online campaigns, the development of the digital assets and the CRM activities of the affiliate.
Main tasks include:
Build digital and CRM strategy for ANI brands (both Retail and Reimbursed business)
Launch, monitor and optimize the company Digital Advertising campaigns (e.g. Google and Social Media) through the support and coordination of Media Agency account
Manage media budget with ROI mindset
Track and analyse campaign performances to improve online advertising efficiency
Support in identifying solutions and make recommendations to improve channel effectiveness
Suggest and develop creative effective digital assets, liaising with the agencies as well as internal brand team
Work closely with the commercial eCommerce key account, providing guidance on how to maximize ROAS and digital assets
Build, develop and champion CRM strategy, ensuring buy-in from all business stakeholders
Manage the relationships with media agencies
Act in full coherence with the local law, Abbott policies and proactively respecting legal and OEC procedures
Knowledge and Experience:
Proven experience in Digital Roles within the FMCG or Pharma Industry (3-5 years)
Previous experience in a media agency is considered a plus (experience with FMCG or Consumer Health business are preferable but not necessary)
Deep knowledge of web design and web analytics software
Experience with Google Campaign Manager and Meta Ads platform
Experience in data analysis and reporting (confident in using Google Analytics)
Google Ads certification (Search or Display) is strongly preferred
Knowledge of Amazon Advertising platform is strongly preferred
Knowledge of Salesforce Marketing Cloud is considered a plus
Analytical and data driven mindset with the ability to translate data into commercially actionable plans
Excellent knowledge of Power Point and Excel
Curious to understand the emerging technology and how it can contribute to our success
High learning agility (mental, results, change and people agility as well as leadership ability)
Strong skills in prioritization and execution
Fluent in English
Teamwork mindset
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com