Job Information
Amazon Sr Global Program Marketing Manager, AWS Startup Marketing in San Francisco, California
Description
Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world’s largest companies. With nearly 20 years of experience gained from supporting hundreds of thousands of startups that have come before, we help founders prove that their world-changing ideas are possible, at any stage of growth or level of funding. This is why more startups build on AWS than on any other cloud provider.
The startup organization at AWS comprises experts from across the global ecosystem, including former founders and CTOs, venture capitalists, angel investors, and mentors who upskill today's founders to navigate challenges and opportunities as they build their business, and our Startup Marketing team is where the magic happens. This high-performing team drives global initiatives that aid in supporting entrepreneurs and startups across their entire journey. For marketers who like to invent, there's no better place to build than on the AWS Startup Marketing team.
We're seeking an exceptional marketing leader to drive the go-to-market strategy, campaigns, and community building for our global startup membership program, AWS Activate, and digital platform, startups.aws. This role will own product marketing, messaging, nurturing engaged communities, and collaborating cross-functionally to provide a marketing voice for our product roadmap. You'll execute high-impact marketing campaigns from concept to execution and own messaging that drives growth and engagement.
Success in this role requires ownership and the capacity to think strategically, influence key stakeholders, establish clear processes, and manage and prioritize multiple projects in a fast-paced environment.
The ideal candidate is an entrepreneurial, customer-obsessed marketer immersed in the startup/tech space, with an innate understanding of the landscape, trends, and topics that resonate with founders. They also thrive on figuring out what to do and making it happen, sometimes in complex, ever-evolving, and ambiguous environments.
This role will require domestic and international travel.
Key job responsibilities
You will be part of the team that defines and executes comprehensive marketing and nurture campaigns that drive awareness, acquisition, and engagement of startup programs and platforms.
You will l conduct customer and market research to deeply understand needs, behaviors, and preferences and synthesize that information back into the overall roadmap and planning cycles.
You will create strategic positioning, messaging, value propositions that differentiate our offerings for startups.
You will work closely with product, engineering, PR, social, and other teams to plan and execute launches, outline marketing product needs, and feature rollouts through coordinated campaigns.
You will develop mechanisms and pathways that build and foster community, both in-person and online.
You will own the development of comprehensive training programs that upskill field marketing and sales teams on new program and product enhancements.
You will ensure global consistency in messaging, branding, and execution of activations at industry events across regions.
You will work with operations and business intelligence teams in order to track trends, metrics, and continuously optimize the program’s effectiveness.
You will get to work some of the most innovative entrepreneurs, startups, Amazonians, and have a big impact every day.
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | New York, NY, USA | San Francisco, CA, USA | Seattle, WA, USA
Basic Qualifications
6+ years of professional non-internship marketing experience
5+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Startup Ecosystem experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.