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Salesforce.com, Inc Senior Account-Based Marketing Manager - Tableau in Seattle, Washington

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

What you’ll be doing…

This role is responsible for crafting and implementing ABM Marketing plans for strategic enterprise accounts in partnership with Sales & Industry Field Marketing. The focus is on the top big bet accounts to drive pipeline acceleration, product adoption, and renewals. The Senior ABM Manager is also responsible for interfacing directly with sales leadership, account owners and requires strategic marketing leadership, cross-team and organizational teamwork, excellent communications and project management skills, and a passion for driving the right customer experience. The right Marketer will have experience operating in verticals as well as planning and executing 1:1 ABM and ABM at scale for large enterprise organizations.

Some of the things you’ll be doing include …

• Lead the overall marketing strategy, planning and execution our top tier Enterprise accounts (ABM).

• Drive Pipeline Sourced, Influenced, Maturation and Deal Closure through Account Based Marketing Efforts

• Leverage a marketing mix of digital, events, email, and white glove personalization’s

• Lead and partner with 3rd party vendors and agencies for ABM Discovery and Execution

• Work with extended teams and stakeholders not limited to Sales, Sales Operations, Audience Marketing, Industry Marketing, Field Marketing, Executive Engagement, Customer Engagement and Marketing Operations teams on the overall end-to-end experience for premier accounts.

• Sound knowledge of ABM Technology and Tools leveraging, demonstrating account intent data (ie. 6sense) to strategize, prioritize and conversion.

• Maintain communication from corporate marketing and sales leadership to field marketers on ABM efforts.

• Partner with Sales Operations on account segmentation strategies and account planning

• Develop and roll out ABM approach that focuses on 1:1 and 1:many efforts for top tier

Enterprise accounts

  • Scale out programs for easy execution

  • Identify and supervise KPIs for tracking the success of ABM programs

  • Measure Results and generate insights with an Analytics led approach

  • Provide training and education to the field on the latest ABM structure, trends, and ideas.

• Stay current on the latest trends in technologies and strategy for ABM

Who you are…

Experienced . Extensive experience planning, executing and optimizing ABM Programs & Campaigns. Knowledge and Experience with Enterprise Accounts with focus on Vertical Markets. ITMSA Certification is a plus.

Domain . Expertise in Account-Based Marketing strategy and marketing program development preferred.

Go getter . Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Inquisitive and proactive in terms of ideas and innovation.

Problem Solver. Strong critical thinking, creativity and can pivot on the fly

A strong communicator. Excellent written and verbal communication skills.

Collaborator. Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization. Ability to lead through indirect influence.

Organized . Able to manage multiple simultaneous projects and consistently hit deliverables on time and to agreed quality standards.

Data Driven. Analytical. You ask questions. We are an analytics company! Experience in Tableau preferred, not required.

You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world!

For Colorado-based roles: Minimum annual salary of $122,900. You may also be entitled to receive incentive compensation and benefits.

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Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

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We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.

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