Shire Jobs

At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications. The Product Marketing Team at PitchBook is pivotal in executing go-to-market (GTM) strategies through impactful product launches that align with key business objectives. By leveraging deep knowledge on their product domain of coverage, core customer segments, and market, the Product Marketing Managers are tasked with driving product adoption and increasing engagement across the customer lifecycle in partnership with other Marketing teams through effective packaging, differentiated positioning, and value-based messaging. As a Product Marketing Manager for the Funds business, you will lead large-scale, multi-channel product launches and cross-functional initiatives to maximize market impact and showcase PitchBook's value across the private and public capital markets. This role involves close collaboration across Marketing, Product, Research, Data Operations, and PitchBook's commercial teams to develop clear, monetizable market positions and effective launch playbooks, ensuring alignment and execution across all channels. The ideal candidate will be a proactive, analytical, and data-driven technical product marketer with expertise in SaaS product marketing and experience in asset management. They should excel at collaboration, innovation, and using data to create compelling messaging that reaches their target audiences. Primary Job Responsibilities: Package key features and functions of the PitchBook platform by understanding target personas' use cases and workflows Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns Monitor and optimize launch performance while sharing actionable insights across the company. Identify opportunities to run relaunch activations Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace Leverage domain knowledge, customer feedback, internal expertise and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays Develop and maintain a comprehensive "bill of materials" to inform positioning, messaging, and competitive strategies across the company Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks Collaborate cross-functionally