Job Information
Philips Consumer & Shopper Insights & Analytics Manager in Seoul, South Korea
• Business: Personal Health
• Function: Personal Health JAPAC Consumer Marketing & Direct
• Job Title: Consumer & Shopper Insights & Analytics Manager
• Location: Seoul, Korea
[Key Areas of Responsibilities]
- Functional capabilities and experience:
Consumer and market intelligence:
Well-versed in multiple research methodologies - qualitative, quantitative, cultural/ ethnography, semiotics, social listening etc. to recommend the most appropriate solutions to better answer business needs and challenges.
Experience collaborating and managing partnerships with internal and external data/ research providers.
Possesses professional understanding of statistical methods and quantitative analysis for effective management of research projects.
Keen interest in identifying growth opportunities and consumer/ market trends.
Business intelligence:
Market shares reporting and forecasting (e.g. Nielsen, GfK)
Brand equity and marketing funnel
Competitor analysis
Campaign performance analytics
Experience with online media analytics
Experience with e-comm platform sales analytics
Working knowledge of marketing strategies and executions (omnichannel)
- Key stakeholder interfaces:
Reporting into JAPAC Consumer & Shopper Insights and Analytics Lead
Working in cooperation with 2 other CSIA Managers, with different geographical coverage and functional ownership
Internal stakeholders
Marketing and sales teams
Digital and Media teams
Global Consumer Insights and Commercial Analytics teams
External partners
Research agency and media agency partners
E-comm platform partners
[Required skills & competencies]
At least Bachelors Degree in business or marketing-related field of study, or demonstrated professional experience.
At least 7 years' experience in market and consumer insights with an agency and/or client organization, ideally from consumer goods industries.
Fluent in Korean at native competency; but expected to lead consumer insights for both Korea and ANZ markets, with selected cross-functional responsibilities across JAPAC.
Ability to synthesize large quantities of data and information across multiple sources.
Strong analytical and storytelling skills to bring to life insights beyond data points and facts.
Strong project management skills to lead and own research and analytics projects.
Stakeholder management and experience working cross-functionally and geographically, ideally with some experience across JAPAC markets beyond Korea.
Proficient at Microsoft Excel and PowerPoint is expected to be a given.
Working knowledge of a statistical program and/or programming language would be a bonus.
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[ About Philips]
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.