Job Information
Diageo Senior Brand Manager, Johnnie Walker in Seoul, South Korea
Job Description :
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton and Don Julio. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world and in Korea. To achieve these, we need the world’s very best people.
Diageo Korea is a fast growing and vibrant business, with strong strategic importance and a critical contributor to our APAC Region. There are three pillars of the Diageo business in Korea – our category leading International whisky business with the World’s number 1 Scotch whisky Johnnie Walker, our distinctive and characterful premium beer business with the world’s number 1 stout, Guinness and our growth brands portfolio across tequila, malts, gins and liqueur. We have some of the world’s most iconic brands, a well-defined pathway to long term growth and a dynamic and forward looking team bringing to life our brands in the market place.
Feel inspired? Then this may be the opportunity for you.
About You
If you are an ambitious brand-builder, who seeks career growth through success of the company, our brands and our people - If you are a curious marketer with an eye for spotting opportunities and insights - If you are a leader who can think big and bold and have a keen desire to see your brands reach new heights in the market - If you thrive in building authentic relationships with people and being part of and contributing to a best in class workplace environment in a dynamic business… look no further.
About the Role
Reporting to the Marketing Director Korea, the purpose of the role is to manifest the Johnnie Walker brand growth agenda in Korea to capture consumer, customer and culture opportunities. Build a modern luxury icon in the whisky segment with undisputed market leadership. This is pivotal role in the Marketing department and for Diageo Korea with expectation to grow into the next Marketing Director.
You will be responsible for
Partner with Marketing Director and stakeholders to map out the Johnnie Walker Trademark growth strategy and Annual Operating Plan.
Captain planning and deployment of end-to-end marketing levers for the Johnnie Walker brand including brand positioning, communication and activation, innovation and renovation, price and promotions to capture evolving consumer, customer and culture insights and foresights.
Appropriate A&P investment choices and monitor spends against plan.
Enhance creative excellence with precision and consumer-at-the-heart mindset.
As coach and leader of the Johnnie Walker Team, cultivate talent with upleveled functional, leadership and business capabilities, external orientation, as well as partnership with Trade Marketing and Commercial to drive excellence in execution.
Foster winning relationships with agencies, brand and media partners and opinion leaders. Enhance Johnnie Walker brand advocacy and demand.
Effectively liaise with Global Brand Teams and APAC COEs while voicing out local needs and achievements.
Derive insight into consumer behaviour in order to collaborate with Digital team in developing a successful Unified Commerce proposition in omni-channels.
Relationships
Marketing Director / Brand Manager / Assistant Brand Manager / Consumer Planning & Portfolio Innovation Manager / Culture Manager / Digital Marketing Manager.
Global Johnnie Walker Brand Team.
Multifunctional teams – Particularly, Commercial Planning, Commercial, Supply and Finance.
Agencies, partners and suppliers.
Key Opinion Leaders.
Korea Leadership Team.
To Be Successful In This Role, You Will Need
12+ years of experience. Progressive experience in brand management, innovation commercialization and integrated marketing communications is essential.
End to end modern marketing exposure. Familiarity with consumer foresights and insights, creative development process, comms/media planning, in-culture brand building and trade marketing integration will be very important for the role.
Leadership and gravitas. Needs to be able to coach his/her people to executional excellence and personal development. And manage multiple stakeholders at various levels across geographies.
Analytical mindset. Comfortable with reading P&Ls, managing A&P and measuring marketing effectiveness.
Creativity, boldness and relentless drive for excellence.
Consumer goods experience is mandatory. F&B, alcohol and luxury will give some advantage though not essential. Marketing experiences in digital areas will give some advantage as well.
University degree required (major in business or marketing preferred; MBA Preferred).
Fluent in English.
Worker Type :
Regular
Primary Location:
Seoul Office
Additional Locations :
Job Posting Start Date :
2024-04-25
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)