Job Information
The LEGO Group Associate Creative Director in Shanghai, China
Associate Creative Director
Location Shanghai, Shanghai, China
Job ID 0000017376
Category Creative & Design
Job Description
Are you ready to enter the role as one of our key creative drivers in the development of LEGO campaigns and social contents aimed at Chinese children and adults? This is your chance to bring to life the essence of the LEGO brand in China. Ensuring that the LEGO DNA is present in everything we say will be one of your most important tasks.
Our LEGO Agency (OLA) is the in-house agency function in the organization that performs as lead agency for the LEGO Group and focuses on delivering best-in-class campaigns, insightful & fit-for-purpose solutions across the LEGO Group. The global development is driven out of The LEGO Group HQ in Billund, Denmark. Location-wise, OLA has four additional, local /regional hubs, based in four main regions – AMS, EMEA, China & APAC.
Our LEGO Agency Asia, serves the Asian markets, covering both China and APAC markets. OLA Asia is focused on developing campaigns for the whole Asian region (with special focus on China) including regional occasion campaigns, amplifying global campaigns to fit the Asian region and localization of campaigns. Covering full value chain from campaign strategy to final in-store solutions.
Core Responsibilities
Take part in the early stages of strategy and concept development and oversee the creative work end-2-end
Ability to inspire and push the creative teams to deliver world class communication
Strong insight in communication trends in the Chinese Market and secure being updated on new trends/Medias
Partake in developing creative briefs based on business briefs received from marketing colleagues.
Keeping updated on Global Campaign Strategy/Concept on key franchise priorities in China.
Drive social content creation and amplify in different channels
Do you have what it takes?
Educational background in Fine Arts or similar, or the School of Life in an Advertising Agency is preferred
Background could be from concept development, visual art direction– at least 8 to 10 years of relevant experience with an integrated portfolio.
Ability to inspire creative teams and key stakeholders
Strong ability to work with external partners e.g. other advertising agencies, media agency, TV/Animation companies.
Traveling between offices in Singapore and Shanghai will occur – and readiness to take part in on-line meetings as well
Solid presentation skills, strong in PowerPoint or similar presentation programs and the Adobe Suite
Advanced both Mandarin and English language
Applications are reviewed on an ongoing basis. however, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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Join the LEGO® team today.