Job Information
Sanofi Group Diabetes - Marketing Manager - Shanghai in Shanghai, China
Job title : Diabetes - Marketing Manager - Shanghai
About the job
Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As Marketing Manager within our Diabetes , you’ll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main responsibilities:
• Define organic and non-organic growth opportunities.
i. Formulate strategic roadmap and identify high growth areas and disease indications. Design innovative and strategic program to realize business impact
ii. Unlocks innovative new business models/services across the experience journey to deliver value and business growth.
iii. Consistently delivers integrated plans grounded in insight and is successful in developing optimal plans to un-lock growth.
iv. Supports the cross functional team to scenario plan and to evaluate different opportunities and risks. Quantifies any consequence on the forecast and integrated brand strategy.
• Champions local insight to gain a deep understanding of the people we serve along the experience journey
i. Prioritize target segments through meaningful and actionable segmentation to influence behaviour change for growth.
ii. Provide deep analysis of business insight based on internal sales data, external reference data and marketing research report
• Create an integrated and engaging omnichannel strategy with an optimum media/channel mix (on and off-line) that delivers the required behaviour change and brand growth
i. Develop creative ideas, compelling brand assets and content for target segments/ personas to drive behaviour change and brand growth
ii. Build and leveraging strong agency partnerships; inspiring and motivating our partners to deliver outstanding work which meets agreed growth metrics
iii. Leverage multiple data sources and real time analytics to continuously evaluate and optimize the performance of brand campaigns, ideas, assets and content against agreed metrics
About you
Working Experience: At least 5 years of product management experience, multinational pharmaceutical companies is preferred
Transversal Skills ： Excellent communication and interpersonal skills
Functional Skills: Championing People，Growth Mindset，Obsessive Execution
Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)
Language requirements: Proficiency in English and fluent Mandarin
Why choose us?
Working together with a mutually supportive and future-oriented team to achieve scientific miracles.
You have unlimited opportunities to grow your talents and promote your career development both at home and abroad.
Enjoy thoughtful and well-designed reward programs that recognize your contributions and expand your influence.
Enjoy a variety of health and wellness benefits to take care of yourself and your family, including high-quality medical care, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.
Pursue Progress . Discover Extraordinary .
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !